Brand USA Adds New Training Module Promoting Portland, Oregon On Its USA Discovery Program Travel Agent Training Site
Brand USA, the destination marketing organization for the USA, has launched a new specialist module on the USA Discovery Program– the online training platform for travel agents in Australia and New Zealand. Launched in August, 2014, the training tool enables agents to take interactive quizzes, learn about the diverse destinations and experiences available throughout the USA, and earn “specialist badges” designating them as experts on various destinations and experiences in the USA.
The new module provides travel agents an in-depth look at Portland, Oregon, located in the Northwest United States. As the largest city in Oregon, Portland is home to nearly 60 craft breweries, famous farm-to-fork dining, excellent food carts, and has a city park five times bigger than New York City’s Central Park. Travellers can explore Portland’s pioneer origins and Native history at the many monuments and museums located in and around the city. Become familiar with unspoiled terrains and a bustling year-round events calendar.
Once users have completed the Portland badge, agents can then take other Specialist modules, which focus on various experiences and holiday themes. With the addition of the Portland specialist badge, there are a total of 16 badges available for completion.
“This ever-evolving and developing program has vast opportunities for both agents and U.S. partners to interact,” said Chris Thompson, President and CEO, Brand USA. “The training platform provides the support and tools agents need to sell this land, like never before.”
To celebrate the launch, Travel Portland has an added incentive in place for four weeks from September 24 – October 22, 2015. Agents who complete the Portland specialist badge after first completing the Regional Expert Badge will qualify to go into the draw to win a Portland Tax-Free Shopping Spree at “Made Here in PDX”, valued at $500 USD. MadeHere PDX showcases the talents of Portland-based designers, artists, and makers, providing a selection of gourmet foods, to handmade clothing, accessories and much more. There will be one winner from each market, and these lucky winners will be announced on Tuesday, 23 October 2015.
The USA Discovery Program is optimized for tablets and smartphones.
For more information, please visit www.usadiscoveryprogram.com.au