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Brazilian Wines Hit Australian Shores

May 15, 2017 Beverage No Comments Email Email

With a reputation for bringing all the colour, energy and passion of Carnival to everything they do, Brazil’s flamboyant approach to life reached new heights of international awareness in 2016, thanks to the Rio Olympics.

Party-goers, sports lovers and travelers from around the world flocked to Rio to experience the fun, food and fiestas on offer. But many may have missed the quiet revolution currently happening in Brazilian winemaking.

A sleeping giant of the industry, Brazil’s reputation for winemaking has been slowly but steadily rising. The fifth largest wine producer in the Southern Hemisphere, Brazil has more than 1,100 wineries and 82,000 hectares of vineyards across diverse climates – yet many consumers are much more familiar with wines from other major new world producers like Argentina, Australia, South Africa and Chile.

But this looks set to change, with the recent relaunch of Vinícola Salton in Australia showing that Brazilian wines are ready to step up and compete with other producers in the region.

Four generations of the Salton family have made it their business to produce high-quality wines that honor Brazil. Located approximately two hours from Porto Alegre, in Vale do Rio das Antas – Distrito de Tuiuty, Bento Gonçalves at the southernmost point of Brazil, the Salton winery is one of the most famous in this stunningly beautiful wine tourism region, which draws thousands of visitors each year.

At the heart of the Salton family’s success is sparkling wine. As Brazil’s largest producer of national sparkling wine since 2005, it has also received many other local and international awards. Salton currently stands as one of the three largest and best wine cellars in Brazil, with current production nearing 15 million bottles, or 25 million litres per year, representing 9% of Brazil’s total wine production.

Buoyed by this success, Salton Wines recently entered the Australian market, backed by beverage and distribution company, Expedition Trade. Until now, the Salton label has been a relative unknown in Oceania, which has seen an influx of wines from other Latin American countries including Chile and Argentina.

“Brazil is still not known as a major wine producer” says Head Winemaker of Salton Gregório Bircke Salton. “However, year after year, we are breaking barriers and reaching new markets. Our sparkling wines are today considered the country’s flagship, since they already have considerable recognition in the world” he adds.

Director of Expedition Trade Mauro Ribeiro, whose experience spans some 13 years in spirits and liquors, observed the growing number of Brazilian restaurants in Australia and saw great potential for Brazilian wines. “Despite its home-grown heritage, Australians are still curious of international wines, especially alternative grape varieties. Other Latin American countries have far more experience in the export or import to Australia, however, Salton will be investing in additional technologies to assist in both the production and quality processes. This will increase our capacity to make top quality drinking wine at a market competitive price” says Ribeiro.

Australia has long embraced international wine labels, including many from Latin America. Following the success of the Rio Olympics, more Australians than ever are keen to experience the culture of the region – providing a great opportunity for Salton Wines to introduce their unique winemaking style to the trade and soon to many Australians.

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