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Break out the rum ration! Bundy takes top prize

June 2, 2017 Headline News No Comments Email Email

Following its international success at the San Francisco Spirits Competition and World Drinks Awards, Queensland’s renowned Bundaberg Rum has brought home a major tourism-related international accolade.

Drinks International has named the Bundaberg Rum Distillery Visitor Experience winner of World’s Best Educational Experience and World’s Best Retail Experience. The experiences entail visitors walking through a series of converted 75,000 litre oak vats and learning a lot as they go.

The Drinks International Distillery Challenge Awards, which aims to recognise innovation and

Blend your own

excellence among distilleries and associated businesses, commended the distillery’s impressive new retail operation and commitment to customer education following a recent AUD 8.5 million upgrade.

Senior brand manager at Bundaberg Rum, Duncan Littler, said there was more to the distillery “than just producing award-winning rum”.

“The team here have worked tirelessly to provide unforgettable and one-of-a-kind distillery experience and it’s great to see that their work is being recognised on a global scale.”

The Bundaberg Rum Visitor Experience is designed to share the distillery’s 128-year history with visitors.

The Visitor Experience offers two tour options in addition to the Distillery tour – The Bundaberg Rum Museum Experience and a Blend Your Own Rum Experience.

The Bundaberg Rum Museum Experience involves visitors walking through a series of converted 75,000 litre oak vats – vats that have matured hundreds of thousands of litres of Bundaberg Rum. The immersing-in-the-vats experience helps impart the history of one of Australia’s favourite spirits.

The museum also houses the world’s largest collection of Bundaberg rum bottles.

Bundaberg Rum Distillery Tour takes visitors deep into the heart of a fully operational distillery. It ends in the Bundaberg Rum tasting bar where visitors are invited to sample a drop (or two) of some of Bundaberg Rum’s top-shelf, award-winning products.

Bundaberg Rum Blend Your Own Rum Experience includes the Bundaberg Rum Distillery tour, rum tasting, a rum blending master class and two 700ml bottles of personalised Bundaberg Rum to take home. Cheers!

Edited by Peter Needham

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