Briggs & Riley, the New York based premium luggage brand, announced today that it has aligned its global pricing in order to ensure consistency for customers around the world.
The pricing re-alignment is intended to benefit customers in China by reducing retail prices of Briggs & Riley’s premium luggage to Chinese customers, and further align the China market prices with Briggs & Riley’s global prices. The move comes amid Briggs & Riley’s accelerated worldwide expansion, with additional locations opening in Europe, China and across Asia.
This global pricing alignment underscores the company’s ongoing commitment to the China market, with its 18 physical locations, T-Mall store and newly launched presence on Amazon.cn.
Briggs & Riley is also committed to communicating directly with Chinese customers, and recently launched both a Sina Weibo account and an official WeChat account, where Chinese customers can directly contact the company with questions, in addition to doing so through its Chinese website at www.briggs-riley.cn. Chinese customers can contact Briggs & Riley through any of these channels in order to find out detailed information on the Briggs & Riley brand, history, products, and industry-leading “Simple as that®” lifetime global warranty that can be used anywhere in the world.
Briggs & Riley CEO Richard Krulik commented, “At the heart and soul of the Briggs & Riley brand is a commitment to our customers. We work very diligently to create the most performance driven luggage in the world, and we stand behind our product by providing the only lifetime guarantee in the luggage industry. We are very pleased to continue to solidify this commitment to our customers in China, and to ensure consistency of the Briggs & Riley brand and consumer offerings across the world.”
Briggs & Riley luggage can be found in 18 retail locations across China, as well as through the following online channels in China:
The Briggs & Riley brand is also available through more than 600 fine specialty retailers and select high-end department stores in North America, Japan and Europe, including the renowned London department store, Harrods, and top luxury department store Lane Crawford in Hong Kong and Shanghai.
For a full list of global retail locations, and for information on how to register your bags or activate your global lifetime warranty, visit the Briggs & Riley Global site: www.briggs-riley.com or Chinese website: www.briggs-riley.cn.
Briggs & Riley Weibo account: http://weibo.com/u/5870441391