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Bringing the Future in Destination Marketing to ITB Berlin with 3D Virtual Reality Adventures from The Wild Atlantic Way

March 8, 2016 Trade Events No Comments Print Print Email Email

unnamed (1)Ireland is delighted to announce as part of our presence at ITB Youth & Adventure Hall 4.1/stand 104, that we are launching Ireland’s first 3 D Virtual Reality Adventure Experiences.

As ITB celebrates 50 years, Ireland is celebrating its inaugural showcase of Ireland’s Signature Experiences for Youth & Adventure travellers, in the Youth, Adventure and Responsible Tourism Hall 4.1/stand 104. In excess of 120 Irish businesses will have their products available for sale through 10 representative Irish partners who will present an array of Programme Experiences within Ireland’s signature experience brands – the Wild Atlantic Way and Dublin – A Breath of Fresh Air. These pre-qualified Irish suppliers are ready and available to meet with buyers to help programme and plan their group trips or individual client visits, to the unique Island destination of Ireland on the very edge of Europe.

Virtual Reality – is a game changer in how we present experiences and is set to be the most exciting innovation in travel and tourism marketing for 2016, and Ireland are at the forefront of this innovation. On 9th March, Ireland will bring our own adventure VR experiences from The Wild Atlantic Way to ITB for buyers, consumers and media to sample the reality of what Ireland has to offer!


All equipped with the ‘Go Pro’ as Iain Millar of ‘Unique Ascent’ takes off for some Sea Stack Climbing of the coast of the Wild Atlantic Way, Co Donegal.

  • Try out our Beach horse-riding experience on one of Ireland’s most beautiful beaches with the imposing Ben Bulben Mountain as your backdrop, with Ursula Schweiger O’Connor from Island View Riding Stables
  • Climb one of the tallest sea stacks in Europe, in the wonderful northern headlands of Donegal, with Iain Millar from Unique Ascent….. if you have a fear of heights…. be careful not to look down!
  • Surf the crest of the ‘Aileen’s wave’, off the coast of Co Clare below the iconic Cliffs of Moher, with one of Ireland’s best known Professional surfers, Ollie O Flaherty (considered by experts to be the nearest thing to the perfect wave and surfed by all the great Champion Surfers from across the globe)
  • Take a gentle cycle through some of the most beautiful rugged landscapes of the Wild Atlantic Way, surrounded by stone walls with 360 degrees views of some of our Offshore Islands


Surfing one of the Great Waves ‘Aileen Wave’ off the Wild Atlantic Way, with World Class Surfer Ollie O Flaherty with views of the iconic Cliffs of Moher from the Wave tunnel.

Contact us or email businessdevelopment@failteireland.ie now to arrange your own personal viewing of this technology or to join us for our Business Networking Event on our Stand 104/Hall 4.1 on Thursday evening 10th March at 17:00 hrs. We promise buyers, media and consumers that they will leave wanting more!

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