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British Airways launches new and improved On Business loyalty programme to bring customers better offers, reward discounts and upgrades

September 29, 2015 Loyalty No Comments Print Print Email Email

British Airways has launched its revitalised new On Business loyalty scheme which will helpsmall and medium sized businesses make even more of their travel budgets.The program brings together British Airways, Iberia and American Airlines business program allowing customers to collect and spend on all three under one scheme.

The new and improved On Business programme, which already saves customers £30million (AU$65million) a year on flights, now rewards points based on spend rather than distance travelled or number of flights.

Other new benefits to the popular platform include:

  • Cash discounts on selected flights
  • Three Tier ranking system to boost earning power
  • Handpicked offers and bonuses for members
  • A new easy to use online account management tool

The new On Business has been made more flexible so members who want immediate savings can choose an upfront discount off flights if that works better for their company than collecting points.

A three Tier system is being introduced which relates to the amount customers spend on travel each year. As users progress through the Tiers, they save more to spend on reward flights and upgrades.

Entry tier members need to spend as little as $3,189 to earn enough points to redeem a reward flight on UK domestic routes and flights in Europe to destinations like Paris, Amsterdam and Zurich. In addition to enjoying great On Business fares and points, customers can also earn frequent flyer points for themselves if they are a member of either British Airways Executive Club, American Airlines AAdvantage, Finnair Plus, Iberia Plus, or any other oneworld frequent flyer programmes.

As part of the changes, On Business has launched a brand new website, which will make it even easier for members to maximise their earning potential and spend their points effectively. It will also give access to custom reporting, as well as a clear view of who is earning where and when to help make further savings.

Nicole Backo, British Airways regional general manager, South West Pacific, said: “Our research told us members wanted a programme which was simple to understand, helped them manage their travel costs and recognised them for all of their spend with us. The changes we’ve made do exactly this. A simple way of earning points based on spend, a simple way of delivering immediate savings through discounts and tiers to reward loyalty.

“We understand the needs of small and medium size businesses, and the changes will allow us to coordinate benefits, increase rewards and help stretch travel budgets across the British Airways, Iberia, and American Airlines network.

“The revitalised On Business will also better meet the flying needs of this dynamic and growing sector. It will be simple to understand and easy to use, improve the management of members’ travel costs and reward their spend.”

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