British Airways has appointed Sydney-based public relations and communications agency, S2i Communications as its PR representative in Australia and New Zealand, effective immediately.
With Britain adopting a higher marketing profile in Australia, the time is opportune.
S2i Communications is a full service public relations and communications agency, representing an extensive array of high profile companies and organisations, with a strong focus on travel and aviation.
Its chief executive, Jenny Lourey, has previously held senior executive management roles with British Airways and other airlines. As well as her comprehensive global business experience in the airline industry, she is also a cruise industry expert.
Lourey and S2i Communications general manager Linsey Brown have led the S2i team over the past four and a half years, during which time the agency has experienced significant growth.
“We are delighted to represent British Airways, which is quintessentially British and undoubtedly one of the most instantly recognisable and established brands in the world,” Brown said.
“We look forward to using our expertise and strategic approach to produce PR campaigns that get results. Our talented and passionate people, and our commitment to creativity, position us an excellent partner for British Airways.”
Lourey added that coming from an airline background herself, she was “absolutely thrilled with the addition of British Airways to our client base at S2i Communications.
“Our strong team of experts, vast media contacts and extensive experience will provide British Airways with the highest levels of PR support and increased brand awareness.”
British Airways regional general manager, South West Pacific, Nicole Backo, said BA looked forward to working with the team at S2i Communications.
“The agency has an excellent track record and a solid background in providing outstanding public relations and media support in the travel industry,” Backo said.
“The team will form an essential part of our success in Australia and New Zealand and will act as an extension of British Airways in this region.”
Edited by Peter Needham