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British Airways Soars As World Business Forum Sponsor

May 2, 2014 Corporate No Comments Email Email

British Airways is pleased to announce it is the sole aviation sponsor of the first ever World Business Forum in Australia.

The forum is one of the world’s foremost business, management and leadership events and has been held in major global cities for more than 10 years.

This year’s event is being hosted at The Star in Sydney from May 28-29 and will see 2,500 of the top executives in the country convene for a series of talks from some of the world’s pioneering thought leaders, including Michael Porter the best selling author and Professor of Harvard Business School, Randi Zuckerberg the former CMO of Facebook and the Hon. John Howard, the 25th Prime Minister of Australia.

Being the only European airline to currently service the Australian market, British Airways’ sponsorship cements its position as a prominent partner to the country’s business community.

The British flag carrier has recently increased its Asian stopover destinations (Hong Kong) providing more flexibility for business passengers, as well as announcing the impending arrival of new products to the region, including one of its brand new A380 planes on the popular business route of Singapore to London.

Nicole Backo, regional commercial manager for South West Pacific, said: “The World Business Forum provides us with a great opportunity to continue raising our profile with Australia’s business community.

“British Airways continues to be a global leader in supporting international business requirements and has produced a desirable product based on our renowned quality and service, as well as one that accommodates the ever changing needs of the modern business traveller.”

For more information on the World Business Forum visit

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