Home » Hotel News » Currently Reading:

Brown Hotels Unveils World’s First Lifeguard Tower Pop-Up Hotel in Partnership with The City of Tel Aviv & Israel Ministry of Tourism

March 16, 2017 Hotel News No Comments Email Email
Mekong Tourism Forum Post Banner

In a collaboration with the Israel Ministry of Tourism and the city of Tel Aviv, Brown Hotels unveiled today the world’s first-ever Lifeguard Tower Hotel, located on Tel Aviv’s iconic Frishman Beach on the Mediterranean Sea.

During a month-long transformation, the ground-breaking initiative was spear-headed by Brown Hotels’ lead designer Aline Langlieb and graffiti artist Edgar Rafael. The one-of-a-kind oceanfront suite is housed within a luxurious space sprinkled with elements that embody a contemporary and playful Mediterranean flair, a signature of the Brown Hotels design palette.
Amenities at the Lifeguard Tower Hotel include:
  • A free-standing bathtub
  • A personal butler
  • Evening room service
  • Daily Israeli-style breakfast of fresh salads, eggs and pastries.

As part of the #TakeMe2TelAviv campaign, in conjunction with Hotels.com, select guests will be awarded complimentary stays in the Lifeguard Tower Hotel for one night only through March 31, with a different guest(s) spending the night for ten nights in a row. Following the completion of the campaign, the hotel will be returned to its original function as a lifeguard tower, while each guest will be awarded a two-nights complimentary stay at any Brown Hotels property in Tel Aviv.
More than 1,000 participants from around the world entered the competition by uploading a photo of themselves to their personal Instagram in full beach regalia holding a sign that reads, #TakeMe2TelAviv.

Mekong Tourism Forum Post Banner

Comment on this Article:







Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership

ADVERTISEMENTS

Elite Partnership Sponsors

ADVERTISEMENTS

Premier Partnership Sponsors

ADVERTISEMENTS

Official Media Event Partner

ADVERTISEMENTS

Global Travel media endorses the following travel publication

ADVERTISEMENTS

ADVERTISEMENTS