The story of Thavorn Hospitality began in the 1950s with the conceptualization of the Thavorn Hotel, Phuket’s first full-service hotel. Mr. Tilok Thavornwongwongse, the founder, wanted to find a new source of income for the primitive island, which at the time earned most of its income from rubber plantations and Tin mining. The scale of the venture was very ambitious and daunting for local developers at the time. Little did Mr. Tilok know that the Thavorn Hotel would serve an inspiration for other Phuket developers to take the first step into the hospitality industry. Today, the Thavorn Hotel, serves as a testament to the founder’s vision to establish Phuket as a world class tourist destination and has become one of the island’s most significant heritage sites.
More than a decade later, Thavorn Hospitality led significant transformation of Phuket again, this time by Mr. Charearn Thavornwongwongse (2nd Generation). Through his travels, Mr. Charearn became inspired by the different resort destinations across the globe, namely Bali and Hawaii. He believed the same developments could happen in Phuket one day. This led him to handpick and acquire large amounts of seaside land to develop the first wave of world-class resorts. It was a painstaking and dangerous process as these lands were not accessible by roads at the time. One had to use long tail boats to access the different beaches.
Unlike other developers, Mr. Charearn’s approach to resort development was way ahead of his time. He wanted to build “real” resort. He believed that a resort’s main purpose is to connect people to the splendors of the nature, not intrude upon it. The construction of the group’s first two resorts, Thavorn Palm Beach and Thavorn Beach Village & Spa in 1984, is a clear manifestation of this belief. Both resorts features unobtrusive low-rise architecture where over 75% of land is dedicated to natural green areas. This approach proved to be unpopular among modern developers, who look at natural areas as wasted space and would rather fill them up with rooms. Nonetheless, Thavorn Hospitality remains ever committed to Mr. Charearn’s resort development approach until this very day.
Fast forward to today, Phuket rose to become one of the most popular tourist destinations in the world. However, with popularity came a variety of problems such as destructive development, environment degradation, crime, and corruption. Thavorn Hospitality-now led by Mr. Lert Thavornwongwongse (3rd Generation)-believed it had to steer Phuket back onto the path of positive, thoughtful, innovative, and sustainable development. The goal is to become a brand that make people believe in a better Phuket and become a source of inspiration for people to develop Phuket in positive, thoughtful, innovative, and sustainable ways. Mr. Lert believed that a business could represent much more than just “selling stuff”. He believed that any businesses, well positioned, could become powerful tools for inspiring change; positive, thoughtful, innovative and sustainable change.