Priceless Cities, MasterCard’s experiential travel platform adds “Priceless Milan” to its collection of amazing global cities that offer MasterCard cardholders unique experiences, privileged access and attractive merchant offers.
At its launch, Priceless Milan “raises the roof” to create an unforgettable dining experience in the spectacular rooftop terrace atop of the historic Palazzo Beltrami, the historic museum center of Intesa Sanpaolo that is hosting the project. The venue overlooks the Piazza della Scala with breathtaking views of the Duomo.o).
This one-of-a kind experience was created in celebration of Expo Milano 2015. Iconic Italian and International Star Chefs, including chef Antonello Colonna, as chef resident, and 35 members of the prestigious association Jeanes Restauranteurs d’Europe, are collaborating to deliver an exquisite menu comprised of traditional Italian and global cuisine.
The location – 24 seats – will be open for six months, from May to October, for lunch and dinner, and will offer food experiences, special events and Priceless Surprises to citizens and tourists visiting Milan.
“The Priceless Milan pop-up restaurant is a unique concept we hope to expand to other European cities. From London to Paris: we are proud to see Italy kickoff this traveling project,” Monica Biagiotti, Head of Europe Marketing at MasterCard says.
Priceless Milan is the first casheless restaurant in Italy, where you can only pay by credit card, for greater transparency and traceability of payments.