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BurJuman Arjaan by Rotana goes PINK!

October 26, 2016 Responsible Tourism No Comments Email Email

The boutique apartment hotel, BurJuman Arjaan by Rotana hotel in Dubai launched its Pink Week this week in support of the Breast Cancer Awareness Month.


Our support to this noble cause could be seen in different areas of the hotel and brought much excitement and support from our guests as well as passersby. The hotel was decorated in pink hues throughout the hotel including the hotel lobby and all-day dining restaurant, The Gallery. Pink balloons, ribbons, candies, flowers and more adorned each of the public areas while each of our colleagues wore pink ribbons and some even were able to dress in pink attire. In addition, The Gallery Restaurant surprised guests during the week with pink live stations during breakfast and lunch where food enthusiasts experience a variety of pink items, beverages and desserts, which caused much excitement from the business tower and visitors passing by through the BurJuman Mall.

In order to boost the campaign and raise further awareness for the cause, the hotel also launched a small pink competition that was open to guests, colleagues as well as being promoted on the hotel’s social media pages. Everyone was encouraged to take part and “Guess the number of Marshmallows” in the jar huge vase located in the lobby.

Ulrike Andorff, General Manager of the hotel, commented: ‘We are always excited to support and build awareness for this noble cause. Our whole team really got involved, and we had such great support from our guests during the week which just further heightened the spirit of what we were trying to achieve’.


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