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Business Destinations: Las Vegas Rebrands for Corporate Travel

July 13, 2016 Business News No Comments Email Email

‘What happens in Vegas stays in Vegas’ may be the world-famous tagline for Sin City, but Nevada’s most popular destination is now evolving into something more than a mere gambling hub. With investment pouring into its MICE sector, lesser-known areas of the city are now undergoing redevelopment, with the aim of attracting a new type of traveller. The new issue of Business Destinations takes a look at how Las Vegas is rebranding itself as a corporate travel destination.

Las Vegas’ reputation as a gambling hub is unmatched by any other. Once such a reputation is earned, it is almost impossible to shake – and yet, the Las Vegas Convention and Visitors Authority is attempting that very feat in a bid to reimagine and diversify the Vegas we all know. The new issue of Business Destinations takes an in-depth look at the new face of Sin City and delves into what makes it the ideal hunting ground for corporate travellers.

The renaissance of Downtown Las Vegas, the pouring in of investment and wide reaching support to revitalise downtrodden areas of the city herald a much-needed change in direction. The Business Destinations report looks at the city’s credentials as a cultural melting pot and the Disneyland of the MICE industry by considering how it has tapped into the booming corporate travel market.

Also in the magazine, Business Destinations examines the funding crisis gripping the US National Park Service, Saudi Arabia’s tourism drive in the face of the global oil price slide, and Macau’s struggles in the wake of China’s beefed-up anti-corruption laws. With destinations the world over either rebranding or reforming, this summer promises to offer one of the most intriguing times yet for corporate travel.

For more of an insight into the world of corporate travel, pick up a copy of the new Business Destinations, available in print and online now.

World News Media is a leading publisher of quality financial and business magazines, enjoying a global distribution network that includes subscriber lists of the most prominent and senior decision-makers around the world, as well as comprehensive airport, hotel and conference site distribution.

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