Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, has optimised its online retail booking tool – Sabre Explore – for mobile bookings, helping more small and mid-size leisure agents in Australia and New Zealand launch consumer-friendly mobile sites.
A leading Sabre-developed white label solution, Sabre Explore supports the booking process on agencies’ online channels, letting them rebrand the customer interface as their own while avoiding a costly web or mobile platform development process.
“Helping smaller retail agencies find new ways to gain, and then maintain, competitive advantage requires a flexible and constantly evolving approach that adapts to the changing landscape we’re all living, working and travelling in,” said Martin Symes, chief marketing officer for Sabre Travel Network Asia Pacific. “Today by introducing more mobile-optimised tools which cut across the entire travel ecosystem, from shopping and booking to mid and post-travel, we are creating a more seamless experience for travellers – helping agencies drive greater customer satisfaction while unlocking new revenue opportunities.”
The online travel booking industry in Australia has grown rapidly over the past five years, with revenue increasing at an annualised 12.8 percent in 2014-15. Further double digit annual growth is predicted to continue until at least 2020[i]. Smartphone penetration now exceeds 66 and 58 percent of the populations in Australia and New Zealand respectively[ii].
“As the travel shopping landscape continues to evolve at pace we need access to a breadth of tools and technologies that will allow us to really compete in a highly-connected, mobile, landscape,” said Hanif Sheikh, Owner of Travel Frame. “We anticipate that this latest mobile enhancement from Sabre will help us improve conversion rates by 50 percent.”
Watch Sabre’s video on the importance of great user design (UX) here: https://www.youtube.com/watch?v=22M2wcRv-QA
The mobile optimised Sabre Explore will open up mobile booking channels to more small and mid-size travel agencies in Australia and New Zealand, offering travellers a user friendly shopping and booking experience optimised for a smartphone screen.