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Calm in the fast lane: Cathay Pacific’s new customer experience in Singapore

November 6, 2017 Airport No Comments Email Email

An innovative and seamless travel experience, in addition to a spectacular and spacious lounge, is what Cathay Pacific customers can look forward to when the brand-new Terminal 4 at Singapore’s Changi Airport opened on 31 October 2017.http://www.centarahotelsresorts.com/b2b/?utm_source=e-global&utm_medium=banner&utm_campaign=exotic-destination&fbtrack=CUST-exotic-destination-e-global-banner

Cathay Pacific, which currently uses Terminal 1, will be the first airline to make the move to Terminal 4, which is among the most technologically advanced in the world.

Cathay Pacific customers on flight CX659 on 31 October from Hong Kong will be the first to disembark at Terminal 4, arriving in Singapore in the early morning of opening day, while customers on flight CX650 to Hong Kong will be the first to depart, a little over an hour later.

Breeze through the formalities

Terminal 4 takes innovation to the next level by offering Cathay Pacific customers an integrated suite of self-service options, reducing queueing time and speeding up the process right through to boarding.

Passengers will be able to check-in, drop off their bag, clear immigration and board using fully automated systems, thereby ensuring a seamless, stress-free passage and allowing them greater control over how they spend their time at the terminal.

Cathay Pacific Chief Operations and Service Delivery Officer Greg Hughes said: “We are always looking at ways to enhance our customers’ experience at every stage of their journey with us, and the airport experience is a very important and integral part of that journey.

“The benefits that result from adopting advanced facial recognition technology and other automated systems are going to make a real difference and we’re excited to soon be providing our customers with increased options and greater convenience.”

Slow down, relax

The opening of Terminal 4 coincides with the unveiling of a dedicated Cathay Pacific lounge, one of the airline’s largest lounges outside Hong Kong, with seating for more than 200 customers.

Similar in style to Cathay Pacific’s award-winning lounges at The Pier in Hong Kong, the new lounge provides a “living room” environment of understated luxury in which eligible passengers can relax, eat and work before their flight.

Designer furniture and lighting has been carefully selected for practicality, comfort and privacy, while the use of natural materials, plenty of greenery and artworks by local artists add to the lounge’s welcoming atmosphere.

There is also a strong focus on food and beverage services, with the dining area featuring Cathay Pacific’s iconic Noodle Bar, offering a selection of freshly prepared Asian dishes including its signature Dan Dan Noodles and local favourite, Singapore Laksa.

Added Mr Hughes: “We place great value in listening to our customers and investing in products and services that are important to them. The lounge echoes the warmth, natural features and array of amenities that have proved so successful in many of our other lounges around the world, and we can’t wait to welcome our first guests upon the opening of Terminal 4.”

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