On Saturday 7 November, superheroes of all shapes and sizes collided at 76 BIG4 Holiday Parks across Australia as part of BIG4’s annual Camp & Care charity event, held in partnership with children’s cancer charity Camp Quality,
to help raise awareness and funds for more than 600 children aged 0-13 years old – the real ‘hidden heroes’ – who are diagnosed with cancer each year in Australia.
As part of Camp & Care, campers across the country came dressed as their favourite superhero and took part in a variety of super activities, games, and entertainment, helping raise over $17,500 that went directly to Camp Quality to help improve the lives of children living with cancer.
Camp Quality State Manager Lee Emberton said by partnering with BIG4 Holiday Parks, Camp Quality took another step closer to achieving its goal of helping every child in Australia living with cancer.
“We have been thrilled with the generous support from BIG4 Holiday Parks and its community through this year’s Camp & Care event. It’s partners like BIG4 Holiday Parks that enable us to continue supporting children and families and provide programs that help the entire family re-unite and spend some quality time together.
“Our biggest thank you to the wonderful BIG4 Holiday Parks community for helping us improve the lives of children and families living with cancer. You are all super heroes in our eyes,” said Mr Emberton.
BIG4 CEO, Steven Wright said hosting Camp & Care was a great opportunity to get behind a great charity who through their programs – designed to foster strength, confidence, and courage – support Australian children diagnosed with cancer.
“We are delighted to help raise awareness for this important cause and as an added benefit, also vital funds that will assist Camp Quality in continuing to provide support to the children and their families living with cancer,” said Mr Wright.
Special thanks go to Camp & Care’s sponsors Turu, Australia’s premier holiday accommodation booking site; Rid, Australia’s iconic medicated insect repellent; and Anaconda, Australia’s largest camping superstore.
Celebrities, including Hi-5’s Ainsley Melham, singer-songwriter Conrad Sewell, MTV VJ Krit, Australian boy band Brothers3 and Channel 10 host Jen Adams also helped raise awareness for Camp Quality by sharing their personal ‘hidden hero’ on social media with the hashtag #myhiddenhero.