New Federal Tourism and Small Business Minister, The Honourable Bardish Chagger, drew excited applause from the 1700 tourism attendees with her announcement of an additional $50 million (close to Parity with Australia) in funding for the industry.
On the final day of Canada’s premium tourism market place, the Minister launched the ‘Millennial Travel Program during her keynote address at Rendez-vous Canada (RVC), the annual international tourism trade show taking place this year in Montréal. She was accompanied by the Honourable Mélanie Joly, Minister of Canadian Heritage.
Building on an outstanding year for Canada’s tourism sector, Budget 2016 announced an additional $50 million over two years to Destination Canada to increase marketing initiatives in important international markets, which will help further boost travel and tourism to Canada.
Millennials are being encouraged to become lifetime ambassadors for Canada, both at home and abroad, in the lead up to and during 2017, as we celebrate Canada’s 150th anniversary.
“I am excited about the opportunity for millennials to meet people and to experience and share the cool, fun, diverse activities to do in Canada in the lead up to and throughout 2017. I also look forward to continuing to collaborate with the provinces and territories, industry and Destination Canada to position our tourism sector to take advantage of growth opportunities. Great numbers for tourism mean more jobs and support for local economies, which will in turn benefit the Canadian economy,” said Minister Chagger.
Canada has so much to offer! Canada will mark the 150th anniversary of Confederation in 2017, and celebrations will be taking place all year long to highlight this important anniversary. Together, let’s celebrate our diversity and the contributions of our youth, and let’s set a course for the future. In 2017, it’s all happening in Canada!” said Minister Joly.
Destination Canada is teaming up with Bell Media for the Millennial Travel Program, to showcase some of Canada’s best travel experiences aimed at inspiring young Canadians (ages 18–34) to connect with and explore their country in the lead up to and throughout 2017, Canada’s 150th celebration of Confederation.
In 2015, the tourism industry accounted for more than 637,000 direct jobs and tourism revenues in Canada reached over $90 billion.
In 2015, the number of international overnight visitors to Canada grew by 7.5 percent to 17.8 million, the first time in more than a decade that Canada surpassed overall international growth in tourist arrivals.
Written by John Savage in Montreal.