Cape Byron State Conservation Area (SCA) was named the state’s top tourist attraction at the annual NSW Tourism Awards, held at Sydney’s Darling Harbour on Thursday 26 November.
The Tourist Attraction Award recognised NSW National Parks and Wildlife Service’s efforts in attracting significant visitor numbers to the popular Cape Byron SCA, the most easterly point in Australia, in Byron Bay.
Cape Byron SCA was chosen out of a strong field based on delivering excellence in areas including tourism services and experiences, business planning and innovation, marketing, customer service and sustainability.
“We are thrilled with this award and recognition of attracting visitors to one of the most beautiful natural areas in our state,” said NSW National Parks and Wildlife Service Deputy Chief Executive, Michael Wright. “Cape Byron offers something for everyone, from incredible coastal views, walking tracks and lookouts, to the iconic Cape Byron Lighthouse and heritage accommodation.”
NPWS also won the Aboriginal & Torres Strait Island Tourism category for the Arakwal Dolphin Dreaming education initiative in Cape Byron SCA. This award recognised NPWS’ achievements in demonstrating authenticity and integrity in fostering a greater understanding of Aboriginal and Torres Strait Islander culture, history and traditions.
Arakwal Dolphin Dreaming is a successful program that teaches children about the life and culture of Byron Bay’s Aboriginal people through story, dance and creative expression by Arakwal Aboriginal guides.
“We are proud of our successful joint management of CBSCA with the local Aboriginal Arakwal People, and this award is testament to our commitment to education and cultural tourism initiatives,” said Michael Wright.
The NSW Tourism Awards are presented by the Tourism Industry, a division of the NSW Business Chamber, and celebrate and acknowledge tourism businesses that have demonstrated outstanding achievement and success throughout the year.
NSW National Parks and Wildlife Service also received several other accolades on the night, including:
- Specialised Tourism Services Award – Silver for Sea Acres Rainforest Centre in Port Macquarie, the immersive gateway to Sea Acres National Park
- Unique Accommodation Award – Bronze for Byron Bay Cottages, located in Cape Byron State Conservation Area
- Destination Marketing Award – Bronze for the Wild About Whales campaign, which encourages people to visit coastal national parks and spot migrating whales
- Cultural Tourism Award – Bronze for Convict Footprints on the Old Great North Road, a historical outdoor theatre production held in Dharug National Park
For more information about NSW National Parks and Wildlife Service, visit www.nationalparks.nsw.gov.au