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Cape York Visitor Information Centre Launches At Mercure Cairns Harbourside

November 15, 2013 Destination Global No Comments Email Email

Tourism Cape York has launched its first ever visitor information centre in Cairns.


Mercure team members David Penney (Sales and Marketing Manager) and Annick Dubois (Assistant Manager at the launch of the launch of the new Tourism Cape York Visitor Information Centre which is located onsite at the Mercure Harbourside Hotel in Cairns.

Installed at the Mercure Cairns Harbourside Hotel as part of their existing ‘Cape York’ conference room, the centre will promote Cape York businesses exclusively, and be stocked with brochures and materials for prospective travellers by Cape York Tourism.

Mercure’s General Manager Paul Morton said Mercure was very excited to be the first address for what is the region’s inaugural Cape York Visitor Information Centre.

“Mercure Cairns Harbourside is delighted to be Cape York’s first visitor Information centre,” said Mr Morton. “It’s a great strategic move by Cape York Tourism that we hope to support and promote to our guests encouraging them and further afield.”

Cape York Sustainable Futures CEO Trish Butler said the organisation was excited to launch the centre, which they hope will prove a simple yet very effective way to help drive tourism and awareness for what is undeniably one of Australia’s most beautiful yet remote and undiscovered regions.

Ms Butler said, “The Mercure in Cairns is very popular with clients staying for both business and leisure who work in the mining industry on the remote Cape York Peninsula, especially from Weipa.”

“After discussions with the hotel team, we saw an opportunity to further target those guests, and others, by placing the centre within the hotel for easy access and enquiry.”

Mercure’s Mr Morton added, “My personal experience in dealing with our guests is that most of them are keen to get out there and discover the natural wonders of this amazing destination during their time in TNQ. With that in mind, the information centre is certain to have a constant stream of enquiries from this market alone.

“Of course, this type of enquiry represents only the tip of the iceberg – we believe that the potential for Cape York is as vast as the landscape itself and it is our aim to assist in displaying to our guests what is available in this largely unexplored and exciting territory. Hopefully the Visitor Information Centre’s accessibility at our hotel will help motivate and increase the numbers of travellers exploring this area.”

Ms Butler said it was an exciting time for Cape York, with many fresh marketing campaigns currently in planning and progress, not least of all future inclusion in TTNQ’s ‘Drive North’ app, and a rebrand in partnership with TTNQ of the next RACQ map to better promote the  “Epic Cape York” drive.

She reiterated that Tourism Cape York is all about its membership. “It is not about another organisation based in Cairns but rather it exists to further the aspirations of the people and the whole of the Cape York region,” she said. “Involvement and engagement is of course key to everything we do. To that end, the office and visitor centre are based in Cairns so that we are better able to facilitate regional outcomes as well as being close to all government departments and other LTO’s.”

For more on Cape York Tourism visit or find them on Facebook at

For more on the Mercure Cairns Harbourside visit

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