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Capitalizing on Tel Aviv’s popularity, Israel’s leading Venue seeks to focus on international markets

August 2, 2017 MICE No Comments Email Email

The Tel Aviv Convention Center is Israel’s leading venue for international conferences, summits, performances and events. It is considered to be one of the world’s most professional and experienced venues for holding state of the art conferences and exhibitions, surpassing international standards in the field.

In 2015, the center launched Pavilion 2- the largest, most technologically advanced, cutting-edge pavilion in the Middle East, offering premium facilities, meeting the highest technical specifications and providing optimal technological infrastructure.

The noticeable rise in incoming tourism marked throughout 2017 and the notable accreditations and acknowledgements Tel Aviv collected as of late, including being touted as ‘the destination of the year’ and Israel’s Coolest City by Forbes magazine, experiencing its best half-year ever in the history of the country’s tourism industry and being voted as the best city for 2017 by Condé Nast Traveler Spain, have been among the driving factors to the TACC’s recent launch of a department for international conferences, working to appeal to global crowds and reinforce the center’s activity with potential clients abroad.

According to a survey published by the Israeli Ministry of Tourism, in 2015, 166 international conf. took place in Israel, out of which 72 were held in Tel Aviv, indicating on the large potential for growth in the market. “Tel Aviv, breaking incoming traveler records in 2017, is undoubtedly the best city in the world for MICE, and we hope to capitalize on that” says TACC CEO, Tamir Dayan.

The TACC aims to harness the wide variety of options Tel Aviv has to offer tourists from around  the world and leverage them by providing the opportunity to profit from professional training and content in some of the world’s most prominent conferences and conventions in the fields of hi-tech, medicine, technology, etc.,

Situated in Israel’s innovation capital, the TACC will offer global businesses, corporations and executives with the opportunity to familiarize with the largest and fastest growing business community in the Middle East,  with more startups per capita than any other city in the developed world.

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