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Carlson Rezidor and Al Hokair Group sign strategic country-development agreement for Kingdom of Saudi Arabia

October 22, 2014 Hotel Developments No Comments Email Email

Carlson Rezidor, one of the  largest and most dynamic hotel groups worldwide, and Al Hokair Group, a leading  hospitality and entertainment group in Saudi Arabia, have signed a long-term country  development agreement: Across the Kingdom, Carlson Rezidor will operate around  30 new and existing hotels, resorts and serviced apartments under the core  brands Radisson Blu (upper upscale) and Park Inn by Radisson (midscale).



Currently,  the group operates 7 hotels in the Kingdom with additional 15 properties  expected to open within the next 30 months.

“This strategic alliance is  a milestone for our rapid expansion in Saudi Arabia, a key focus country for  our group. The Kingdom offers massive opportunity for the development of hotels,  domestic resorts and serviced apartments; and we are delighted to partner with  Al Hokair Group that has an unparalleled presence, market reach and hospitality  expertise in the region”, said Wolfgang M. Neumann, President & CEO of The  Rezidor Hotel Group.

Carlson Rezidor and Al  Hokair plan to establish new Radisson Blu and Park Inn by Radisson properties in  the major markets of Riyadh, Jeddah, Makkah and Medina. Further target  destinations are the Eastern Province (Al Khobar, Dammam, Jubail) and upcoming  secondary cities in the Kingdom where business and investment opportunities are  driven by the government’s proactive approach to spread wealth across different  parts of the country. Such secondary cities include, among others, Jizan, Hail,  Tabuk, Al Baha, Al Khafji and Najran.

“This business venture creates  shareholder value to both organisations. As a global operator with a local  attribute, we now provide an unprecedented value to existing and new partners  in the Kingdom. Currently, many secondary cities in Saudi Arabia lack quality  accommodation for business and leisure travellers alike. So besides  strengthening our position in primary markets, we also want to pioneer in  secondary markets”, commented Elie Younes, Senior Vice President & Head of  Group Development at Rezidor. “We believe in transparent, responsible and long-term  business relationships with our owners and look forward to our business journey  with Al Hokair and in Kingdom of Saudi Arabia”, continued Younes.

Radisson Blu is Carlson Rezidor’s  core brand in the upper upscale segment. Featuring iconic architecture and  design, sophisticated concepts and the unique service philosophy Yes I Can! Radisson Blu is already  Europe’s largest upper upscale brand, and also grows its footprint in the  Middle East, Africa, Asia, and the Americas.

Park Inn by Radisson is the  group’s core brand in the full-service midscale segment. Currently being  re-designed as a fresh, dynamic and colourful offer based on the strong pillars Choice – Connectivity – Control, Park  Inn by Radisson targets the growing guest clientele of Generation X and Y and  all travellers seeking for a contemporary and hassle free accommodation at great  value for money.

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