A cute cartoon sea turtle called Cairpi will be the new mascot to entice Japanese travellers to visit the Cairns & Great Barrier Reef region.
Tourism Tropical North Queensland Chief Executive Officer Alex de Waal said Cairpi would be used in future promotional activities including marketing campaigns and collateral in the Japanese market.
“Cairpi’s first outing will be at the November 3 launch of the $500,000 Cairns & Great Barrier Reef Pop-up Shop campaign which will operate in Tokyo and Osaka with HIS travel agents to sell holiday packages to the region,” he said.
“The Tokyo launch will be in the high-end shopping district of Ginza which is famous and will include three Indigenous performers from Tjapukai who will do face painting, perform and have photos with customers.
“Tokyo design student Ryoko Matsuba who created Cairpi also will be attending the launch.
“Ryoko was one of 262 creative students from nine design colleges across Japan who participated in a competition to create the mascot through the Jikei College Group.
“The competition was a huge success and demonstrated the enthusiasm in Japan for Cairns & Great Barrier Reef.
“Our Japanese market is rebounding with 3.1 per cent growth for the year ending June 2015 to 88,000 visitors.”
TTNQ Sales and Marketing Manager for Japan Sam Sakamoto will conduct training for the HIS travel agents in Japan to ensure they are knowledgeable about the region’s products for the Cairns & Great Barrier Reef Pop-up Shop campaign.