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Castle Resorts & Hotels Unveils New Logo and Brand Identity for the Iconic Hilo Hawaiian Hotel

May 8, 2014 Hotel News No Comments Email Email

Castle Resorts & Hotels (www.castleresorts.com), a full-service, international hotel management company based in Honolulu, Hawaii, unveiled a new brand identity for its iconic Hilo Hawaiian Hotel during a travel industry reception at the hotel yesterday.

Signifying the growth and transformation following the property’s recent $6.5 million renovation, the new logo and brand identity celebrate the unique culture of and modern facelift of the hotel.

“The launch of this new logo kicks-off a new era of the Hilo Hawaiian Hotel that our customers have come to love,” said Alan Mattson, President and Chief Operating Officer for Castle Resorts & Hotels. “Our goal was to create a new logo that tied together the rich history of our location, the new look of our renovated product, and the commitment of our hotel to the community that has supported us over the past 40 years.”85040

The new logo, an evocative design based on traditional hula implements, is a bold and vibrant new take on Hilo Hawaiian Hotel’s prior logo, which served as the hotel’s identity for the past 40 years since it opened in 1973.

“While we have updated and improved the look and feel of our hotel, we are not forgetting our past and the culture that surrounds us,” said Daryle Kitamori, General Manager for the Hilo Hawaiian Hotel. “Our new logo is a celebration of all of these elements.  We look to hula to remind us of the people and land we come from. We embrace this culture and open our doors to those that flock to Hilo to learn and perpetuate these traditions. We continuously strive to be an example of genuine aloha and hospitality.”

The new visual identity for the Hilo Hawaiian Hotel will be phased in to digital, print, and environmental branding elements over the coming months, beginning today. The inspiration, explanation, and artwork will be made available online at www.castleresorts.com.

The Hilo Hawaiian Hotel is an oceanfront full-service hotel located in the heart of Hilo, Hawaii.  Located minutes from the central downtown area, guests are privy to a wide selection of shops, restaurants, open markets, and swimming grounds. Spacious newly renovated rooms and suites feature breathtaking views of Hilo Bay and the majestic slopes of Mauna Kea. Each guest room boasts contemporary designs with rich wood furnishings and plush bedding.  Amenities include an award-winning restaurant, lounge and café, computer stations, swimming pool, and meeting and banquet facilities.

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