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Cathay Pacific Appoints Discover The World In Key South American Growth Markets

October 11, 2014 Appointments No Comments Email Email

Cathay Pacific, the international flag carrier for Hong Kong, has broadened its sales and marketing coverage in South America with new representation by Discover the World in BrazilParaguay and Uruguay.  Discover already represents the airline in nine other South American countries.

Latin America is an important–and growing—market for Cathay,” said Tom Owen, Cathay Pacific’s senior vice president, Americas.  “With our partners at Discover the World, we will be able to strengthen our presence in South America by playing a more proactive role in these three key countries. “This expansion comes at an opportune time in light of our new relationship with TAM, which joined the oneworld alliance earlier this year.”

Expanded local sales and marketing activities in these important markets, combined with our strong relationships with the local trade will make a big difference for Cathay Pacific,” said Jenny Adams, CEO of Discover the World. “Cathay’s planned membership in BSP Brazil will considerably widen our joint distribution capabilities and further support incremental sales development. Cathay Pacific is a leading, award winning carrier and a valued client and we are confident we can deliver strong results.

For more information about Discover the World, visit discovertheworld.com or call +1 480 707 5566 or +44 203 598 8030.

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