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CATO ENGAGES RESOURCE TO HEIGHTEN COMMUNICATIONS

June 5, 2019 Business News No Comments Email Email

The Council of Australian Tour Operators – is delighted to announce that it has engaged Sydney-based travel industry communications specialists, Resource, to help grow the profile of the land-supply sector.

“As an organisation, CATO brims with news, insights and stories worth telling. Stories that benefit our members, their clients and partners, and the industry as a whole”, said Brett Jardine, Managing Director of CATO.

Caption: Brett Jardine, Managing Director of CATO.

“We are travel people. We represent the interests of the finest tour operators and travel suppliers in Australia, and we are passionate about giving them a voice. Resource will help us do that”, added Jardine.

Maxine Wiggs – well-known travel industry figure and founder of Resource – said, “We are travel people, too. We’re delighted to be working with CATO and its members to broadcast their stories to industry and consumer audiences alike.”

Caption: Resource’s Maxine Wiggs

“It’s more important than ever before to articulate to Australian consumers and retailers the benefits of working with CATO members. Benefits like those that come along with their ATAS-accreditation and CATO’s Quality Charter that ensures the highest standards of supply and delivery of travel product”, added Wiggs.

Resource and CATO are committed to promoting news about CATO members, CATO activities and events, and stories from CATO’s quarterly custom publication, Ground Control.

Caption: Ground Control – CATO’s quarterly magazine

Regular updates will include:

  • CATO Member spotlights and profiles
  • Industry news, updates and CATO research
  • Travel industry insider profiles
  • Features and events news
  • Product showcases
  • Travel tips & advice

“We aim to become a more vocal voice of travel and tourism expertise, and to deliver real value to our members and the Australian travelling public”, added Jardine.

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