Building on the tremendous success of its trade publication, Ground Control, the Council of Australian Tour Operators (CATO) is about to launch a new consumer-facing digital magazine targeting active travellers.
“We’re delighted to have announced the launch of Your Travel Magazine,” said CATO Managing Director, Brett Jardine.
“In particular, we’re excited about showcasing the depth and breadth of the Australian land-supply sector directly to travellers,” he added.
Your Travel Magazine is a partnership with our highly respected Ground Control publisher, Well-Travelled and CATO Associate Member Travel Brochures (Leads Corp Pty Ltd).
Your Travel Magazine will be a quarterly digital publication delivered to the inboxes of more than 115,000 Australians who have opted-in to receive travel planning information.
Image: CATO’s Brett Jardine.
This highly qualified audience will see the land supply sector showcased on every page. And using the same technology as Ground Control, the magazine will be fully optimised for mobile and tablet for a premium multiplatform user-experience.
Your Travel Magazine is an exciting addition to CATO’s awareness and engagement strategy that puts the land supply sector’s key messages and products in front of more than 5,000 retail agents and—importantly—115,000 travellers who are ready to plan and book.
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