CDMX Tourism Promotion Fund is looking to conquer the Australian market by implementing a robust PR and marketing campaign aimed at raising awareness of Mexico City (CDMX) as the ideal destination for Australian tourists.
As part of this long-term strategy, CDMX has formed a strategic alliance with international PR agency, Hill+Knowlton Strategies, to promote the wonders of Mexico City in the Australian and Thai markets. Hill+Knowlton Strategies is part of WPP AUNZ, Australasia’s leading marketing content and communications group.
Although Australia is geographically distant, it represents an important potential market for tourism to CDMX.
In 2015 more than 24 thousand Australians arrived in CDMX, either for business, to enjoy cultural and gastronomic diversity provided in the capital, or to visit other destinations around the country.
The New York Times recently named CDMX as the number one destination to visit in 2016, which has contributed to arouse the interest of international tourism in the capital, regardless of its geographical location.
CDMX has a compelling gastronomic offer, with three of the 50 best restaurants in the world. It also has a vast cultural offering ranging from Mexican Pre-Hispanic expressions to contemporary art, which are high on the list of key attractions for Australian tourists.
According to market research, Australians show great interest in Mexican culture and traditions. Mexican cuisine in particular is extremely popular in the cities of Melbourne and Sydney, with a number of Mexican restaurants and bars opening in recent years. With this and the travel appetite for young Australians, Mexico City has become a hotly sought after destination.
The ease of flight connections to CDMX with the world convert it into an important center for tourism. Several airlines offers flights with stopovers from and to Australia, making these destinations interesting to Mexican travelers.