In a major coup, CeBIT Australia, Asia Pacific’s largest and longest running business technology event, has today announced China, Taiwan, New Zealand, India, Pakistan and Germany will exhibit as country Pavilions at the 2016 show, resulting in roughly 115 technology companies being introduced to the Australian market.
Due to CeBIT’s international presence, solid visitation numbers and NSW’s reputation as a leader in business technology, the 2016 show is viewed as a strong opportunity for international companies and governments to explore, meet and do business with local businesses.
CeBIT Australia’s International Pavilions will connect technology solutions to a senior audience of government, enterprise and SME technology buyers and sellers.
Harvey Stockbridge, Managing Director of Hannover Fairs Australia – organisers of CeBIT Australia, said for those Australian companies interested in identifying potential international customers or vendors, or for those looking to expand abroad, the 2016 International Pavilions will allow them to easily connect with overseas companies and industry organisations.
“The International Pavilions provide exhibitors and visitors with the opportunity to explore new business partnerships,” said Mr Stockbridge.
A representative from this year’s Korean delegation, Mr Kyungjun Lee from Telit Wireless Solutions, will again join 20 Korean technology companies at the 2016 event. Mr Lee said CeBIT provides them with the perfect platform to showcase their innovative Internet of Things (IoT) solutions.
“This year we had numerous quality meetings with potential customers and received many enquiries about our product range,” explained Mr Lee.
Whilst six countries have confirmed their participation in the 2016 show, more International Pavilions will be secured in the near future.
“It’s imperative that we have a significant contingent of countries on board so that we truly do provide a one-stop-shop for businesses across the Asia-Pacific region to have access to the latest solutions, people and businesses.
“As NSW is Australia’s ICT capital, accounting for 43% of Australia’s total ICT businesses and home to two-thirds of Australia’s technology start-up companies, we present a unique opportunity for our international partners to explore NSW as a viable regional business location, and therefore ensuring the future of NSW as the desirable destination in which to do business,” concluded Mr Stockbridge.
CeBIT Australia will take place 2 – 4 May 2016 at Sydney Olympic Park, Homebush.
For more information, please visit: www.cebit.com.au