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Cebu Pacific Adopts Philippine Eagle “Mindanao”

November 5, 2015 Responsible Tourism No Comments Email Email

unnamed (6)Cebu Pacific Air , the Philippines’ leading airline, has taken Philippine Eagle “Mindanao” under its wing. The adoption of “Mindanao” strengthens the airline’s commitment to environmental conservation and supporting the country’s rich biodiversity.

For the next five years, Cebu Pacific has committed to providing food and necessary veterinary care, which will support the well-being of “Mindanao” – one of the country’s prominent national symbols. 

Known for its ferocity, grace and unparalleled beauty, the Philippine Eagle is considered one of the most remarkable species of bird in the world. It is a vertebrate of the highest class, with a size and wing span that provides the lethal mobility of an extraordinary winged predator.

This bird of prey adapts well in dense, lush flora, making it the perfect fit for the Philippines’ tropical climate. As it is, however, dependent upon the rainforests of the Philippines, its existence is gravely affected by the loss of natural habitat and ability to hunt.  Sadly, only 400 pairs remain, making it one of the most endangered species in the world today.

“Mindanao” is the Philippine Eagle ambassador for education. From the day he was hatched he, along with 17 other Philippine Eagles, has been under the care of the Philippine Eagle Foundation (PEF) through a Captive Breeding Program – a system that breeds and re-introduces raptors to their natural habitat in the efforts to revive the dwindling wild population.

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“The Philippine Eagle is a significant part of our country’s thriving ecosystem. We encourage everyone to help preserve this national icon so they can fly freely, without threat, in their natural habitats,” said Cebu Pacific President and CEO Lance Gokongwei.

Through this partnership, Cebu Pacific directly supports PEF’s Conservation Breeding and Conservation Education initiatives, which prevent the extinction of such species. It also provides a helping hand to further accelerate the Captive Breeding Program of PEF, as well as raises awareness about the plight of the Philippine Eagle. For more information, visit

This initiative complements another Cebu Pacific long-term commitment to the environment, the Bright Skies for EveryJuan campaign. In place since 2008, this climate adaptation program, in partnership with the World Wide Fund for Nature – Philippines, benefits the country’s two great reefs – the Tubbataha and Apo Reefs.

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