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Cebu Pacific Air To Increase Tourism Flow Between Australia And The Philippines

August 8, 2014 Aviation, Headline News No Comments Email Email

egtmedia59The line “well-kept secret” in the tourism industry is usually reserved for the advertising copy writers but when delivered by the COO of the Tourism Promotions Board of the Philippines it is time to take notice.

Earlier this week the country’s biggest airline Cebu Pacific Air joined with the Tourism Promotion Board to announce the low cost carrier will introduce direct flights between Sydney and Manila four days a week from 9th September, 2014.

Flying new A330-300’s with a configuration of 436 all-economy class seats the published all year round one way fare is now AUD$335 all in, after making an original seat sale offer in June of AUD$99 one way. Special promotional fares will be offered regularly.

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Ritchie Tuano – Cebu Pacific Air, head of Long Haul Sales

Domingo Ramon Enerio III Philippine Tourism Promotions Board COO.

Honourable Anne Jalando-on Louis, Philippine Consul General

Alex Reyes Cebu Pacific Air, General Manager for Long Haul

Consuelo Jones, Tourism Attaché at Philippine Department of Tourism

It hopes to capitalise on a 25 per cent growth in the past two years in Australians visiting The Philippines as well as an increase in Filipinos travelling to Australia.

The flights will run every Tuesday, Thursday, Saturday and Sunday, departing Sydney at 11:35 and arriving in Manila at.17:30. Return flights will take place on the same days, departing Manila at 00:15 and arriving in Sydney at 10:05.

“The Philippines is one of the great destinations that nobody talks about” said the Honourable Domingo Raymon C. Enerio 111 the COO of the Tourism Promotion Board of the Philippines. Australia ranks number five for visitation with nearly 100 thousand visitors a year and third in spending behind Korea and the USA. “We are about to embark on an aggressive marketing campaign in Australia which will include bus advertising and a targeted social media campaign. We are also looking to partner with Australian travel agents and wholesalers to market package holidays” he said.

A coupe for the country is the staging of the APEC summit next year where more than 26,000 delegates are expected to attend.

Research shows flight connections between Australia and the Philippines are currently underserviced according to Cebu’s General Manager, Long Haul Division Alex Reyes. “With our addition of 3,500 weekly one-way seats between the two countries we are way behind Indonesia with 36,000 and Thailand with 22,000” he said.

The introduction of the new service will provide travellers with seamless onward connections without changing terminals in Manila. Most popular destinations with Australians are the magnificent Boracay Island, the heart-stopping surf breaks in Siargao and Cebu with its stunning beaches and world class dive destination, Palawan.

Cebu flew 8 million passengers both domestic and international from January to June this year and hopes to carry 17 million next year.

They fly to 34 domestic and 26 international destinations. It started with Airbus A320s but is capitalising on the millions of Filipinos working around the globe to establish a wide-body network that will increase over the next few years.

The airline currently operates a fleet of 50 aircraft composed of 10 Airbus A319, 28 Airbus A 320, 4 Airbus A330 and 8 ATR 72 500 aircraft and boasts one of the youngest aircraft fleet in the world with an average age of four years. Between 2014 and 2021 Cebu will take delivery of 11 more Airbus A 320, 30 Airbus A321neo, and 2 Airbus A380’s

Written by : John Savage

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