Change for Good® is an innovative global partnership between UNICEF and the international airline industry. Established in 1987, the program is designed to collect donations from passengers and convert these into life-saving materials and services for vulnerable children in more than 150 countries around the world.
“Change for Good is an extraordinary opportunity to help lay the foundation for the Philippines’ future. The team looks forward to working hand in hand with our guests in making a difference in many children’s lives,” said Lance Gokongwei, Cebu Pacific President and CEO.
Change for Good will initially be implemented in CEB’s Manila hub from July 1, before being rolled out across more of Cebu Pacific’s Philippine hubs.
“We are very thankful to Cebu Pacific for empowering its thousands of everyday passengers to contribute through their own small way, towards helping provide health and wellness to children in the most at-risk communities,” said Lotta Sylwander, UNICEF Philippines country representative
During mid-flight, Cebu Pacific cabin crew will invite passengers to make a donation to help fund UNICEF’s 1,000 Days Health and Nutrition program.
Cebu Pacific, which marked its 20th year of operations this year, chose UNICEF’s First 1,000 Days Health and Nutrition program as the beneficiary of its Change for Good partnership. The first 1,000 days of a child are crucial to physical and mental growth and is the foundation of the child’s ability to grow, learn and earn later in life.
The program aims to safeguard the health and nutrition of children during this critical window to ensure they are protected from life-threatening childhood diseases, they finish more years of schooling and even earn up to 50% more as adults.