Cebu Pacific Air celebrates 20 years of service today, having flown for the first time on 8 March 1996 from Manila to Cebu and Davao. The low-cost airline has gone from strength to strength since then, becoming the largest airline in the Philippines, and carrying over 120 million passengers as of February 2016.
Throughout its 20 years, the airline’s commitment to constant improvement and innovation for passengers was demonstrated through scalable fleet optimisation programs, as well as network expansions to reach over 90 routes on 64 destinations today. From Cebu Pacific’s first international flight to Hong Kong in 2006, to Australia in 2014, and more recently Guam, the airline has come a long way from pioneering low-cost travel in its home country.
Known for their fun and innovative in-flight service, Cebu Pacific made headlines for their safety demonstration dance in 2010, while the airline’s website also became the Philippines’ number one travel site in 2007. Notably, Cebu Pacific is proud to have been awarded the Low-Cost Carrier (LCC) of the Year, while its President and CEO Lance Gokongwei was recognised as CEO of the Year, at the Budgie$ and Travel Awards in 2010. It also bagged the Centre of Asia Pacific Aviation’s (CAPA) LCC of the Year Award in the Asian Aviation Summit in 2014.
Cebu Pacific has shown consistent commitment to building partnerships and growing in collaboration with the aviation industry. With the aim to expand globally, Cebu Pacific entered into a strategic alliance with Tigerair Singapore in 2014, thereby creating the largest low-cost network to and from the Philippines. As part of this alliance, CEB acquired Tigerair Philippines, now renamed as Cebgo. Today, with 34 domestic and 30 international destinations, Cebu Pacific and Cebgo provide links to more cities in the Philippines than any other carrier.
Meanwhile, CEB’s Sydney – Manila service was acknowledged as one of the airline’s fastest growing routes. Based on the latest data from Australia’s Bureau of Infrastructure, Transport and Regional Economics (BITRE), Cebu Pacific remains the largest carrier on this route, with 41% market share from November 2014 to November 2015. Overall traffic between Sydney and Manila also grew by 65% during this period.
Alex Reyes, general manager for Cebu Pacific’s Long-Haul Division, says: “We are happy to mark 20 years of service today, and would like to celebrate this milestone with a token of thanks to our valued guests. We are especially grateful for the robust growth of our first destination in Australia, and look forward to increasing frequencies and offering the fastest, most affordable flights to this beautiful archipelago.”
To celebrate the 20th anniversary milestone, Cebu Pacific is holding a fare sale from today until 10th March, with all in fares to Manila for AUD $199 for Australian passengers. Passengers can buy now with the travel period from 1 July 2016 to 31 March 2017.
For bookings, visit www.cebupacificair.com. Travellers may also download the official Cebu Pacific mobile app on the App or Play Store. The latest seat sales are also available on CEB’s official Twitter (@CebuPacificAir) and Facebook pages.