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Cebu Pacific launches Beach Bum Academy competition

October 19, 2016 Competition No Comments Email Email

The region’s leading low-cost carrier, Cebu Pacific is now accepting enrolment applications for the founding class of its Beach Bum Academy. This is the opportunity of a lifetime for 18-24 year old Aussie residents currently planning their next summer uni break or eager to go on an all-expenses paid holiday by the beach.

Interested beach bums can register through until November 20, 2016. At the competition’s conclusion, three lucky Aussies will be chosen to travel to the Philippines with a friend from February 5 to 11, 2017.

The prize includes three days at the Cebu island “campus” and three days at the Siargao island “campus,” where winners will learn the key skills needed to be awarded their degrees in beach bumming: surfing, exploring, socialising and of course relaxing!

By promoting enrolment for arguably the “world’s best university,” the airline aims to promote fun and affordable travel to the Philippine islands, for school leavers and university students during the main summer holiday period.

One of the world’s best beaches, Cebu will host classes on underwater studies, island exploration and sunset socials, while Siargao, known as one of the top 10 best surf spots in the world, will host classes on advanced surfing, lounging lab and seafood 101.

“Cebu Pacific is in a unique position to feature the Philippines’ best islands, beaches and surf spots because it has the most extensive network in the country. With a 36,000-kilometer coastline, rich marine biodiversity and over 7,000 islands, the Philippines is an ideal value-for-money beach destination for Aussies,” says Candice Iyog, Cebu Pacific’s Vice President for Marketing and Distribution.

Entry is simple: hopeful participants must record a video entry with their travel buddy, upload to a personal website or YouTube page and enter the link with their details in an online registration form at

The competition is part of Cebu Pacific’s initiatives to boost Philippine tourism by reaching young Australians. The campaign is primarily being promoted through the Cebu Pacific social media channels (Facebook, Twitter, Instagram and YouTube), and content partnerships with some of Australia’s leading online influencers.

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