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Celebrating Aussie’s language diversity this Australia Day

January 24, 2018 Apps No Comments Email Email

Language learning app Babbel has called for a celebration of multiculturalism ahead of this year’s Australia Day, as nearly a third of its Generation Z users are learning a language to better understand their cultural heritage.  http://www.itcmchina.com/

With recent national Census data revealing almost half of Australian citizens were either born overseas or have one or both parents born overseas, Babbel’s Country Manager for Australia, Joseph Troutt, said language diversity down under should be highlighted.

“There are more than 300 different languages currently spoken in Australian homes,” he said. “With almost a quarter of Aussies able to speak a language other than English, we’re expecting to see Australia’s love of languages continue to grow.”

Already, the number of active Aussie subscribers has doubled on the Babbel platform in less than two years and has grown another 20% since January 1, 2018. The most popular language choices are Spanish, French, Italian and German.

“It’s clear that Australians have a genuine interest in being immersed in other cultures and that young Australians want to explore their roots,” said Joseph.

“Our annual user survey of more than 13,000 people revealed that the biggest reason Aussie users learn languages is so they can communicate with people from different nationalities whilst travelling. However, one in 10 are learning to better understand their cultural heritage, or for their partner or family, and for under 25 year olds this jumps to nearly a third (31%) of users – the biggest of all age groups.”

Joseph encourages Aussies to embrace their cultural differences this Australia Day and says, “diversity is what makes this country a place worth celebrating.”

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