Scenic, the France River Cruise Specialist, is celebrating all things France throughout July with a number of initiatives designed to drive sales and increase agent education around Scenic’s France river cruise product.
Scenic Diamond, Bordeaux
Agents can go in the draw to win a luxury all-inclusive France river cruise valued at over $15,000 for every Scenic France river cruise booked and deposited between 1 July and 31 August 2016. The more bookings made, the more chances there are to win.
Throughout the month, there will be ongoing education around Scenic’s France product and USPs which will be driven by Scenic’s sales development managers who will be hosting breakfast training sessions with agents around the country, and Scenic reservations staff who will be engaging agents on consultations.
To assist with local area marketing a marketing toolkit featuring Facebook tiles, web banners, a flyer and press release will be available.
On TV, Scenic will feature as the primary sponsor of Taste Le Tour with Gabriel Gaté – part of SBS’s coverage of the 2016 Tour de France which runs every night from this Saturday until Sunday 24 July at 8.30pm AEST. Plus from Saturday 9 July, Getaway will be running a recap of Jamie Durie’s Bordeaux river cruise for four weeks.
Michelle Black, GM Sales & Marketing added: “July is the perfect month to get behind France as we celebrate the Tour de France and of course Bastille Day. With a third of our river cruise sales now coming from France, it is a key destination for us and the ongoing education of agents is important to help us continue to grow this hugely popular product.”
For a limited time only, Scenic is also offering cruise only pricing on selected 2017 luxury France river cruises. Combined with Scenic’s early payment discount, guests can cruise the rivers of France from only $4,195 per person twin share.