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Scenic, the France River Cruise specialist, is celebrating all things France throughout July with a number of initiatives designed to drive sales and increase agent education, around the exciting range of Scenic’s France river cruise products.

Throughout the month, there will be ongoing education around Scenic’s France product USPs, which will be driven by Scenic’s Sales Development Managers, including webinars and France themed in-store promotions and activities.

To assist with local area marketing, a special toolkit featuring Facebook tiles, web banners, a flyer and press release will be available.

On TV, Scenic will feature as the primary sponsor of Taste Le Tour with Gabriel Gaté – part of SBS’s coverage of the 2019 Tour de France, which runs every night from July 6 to July 28.

Anthony Laver, Scenic Group GM, Australasia added: “July is the perfect month to feature France as we celebrate the Taste le Tour and of course Bastille Day. With up to a third of our river cruise sales now coming from France, it is a key destination and the ongoing support and education of agents is important to help us continue to grow this hugely popular product”.

Scenic’s popular offer of included flights to Europe ALL year, in ALL suites, on ALL rivers ALL cruises (of 11 days or longer), in All-inclusive luxury will also be a feature of our promotions with great value fares across the waterways of France.

  • The historic 11 Day Normandy and Gems on the Seine from only $6,645 per person, and
  • The Beautiful Bordeaux 11 day cruise from only $6,695 per person