The gastronomic culture of a country has always been an expression of its cultural identity. In recent years, the spread of a renewed interest in food has changed our approach to dining. The meetings industry is following this trend with more and more event planners featuring well-known chefs in their events.
INCON’s latest expert article looks at how chefs can become a key feature of successful events. The author, Patrizia Buongiorno, Vice President of AIM Group International explains “We must remember that gastronomy and cuisine are synonymous with creativity – you need to experiment and invent in order to organize outstanding events with our culinary creative geniuses: delegates will appreciate and remember the event fondly!”
The article covers some of these features:
- The participation of celebrity chefs in corporate events is increasingly becoming a key element of their success.
- The involvement level of a chef may vary depending on objectives, participants and budget
- It is important to personally meet the chefs and take advantage of all the communication opportunities to create a successful event and good working relationship
This article is No.28 in a series of expert articles brought to you by INCON. To download the full article or other articles in the series please go to: incon-pco.com/expert-