Celebrity Cruises has appointed a new dedicated head of sales and marketing for the Asia region. Ms Apple Woo, an experienced hospitality industry professional, joins the Singapore-based Asia team of Celebrity Cruises with immediate effect.
Ms Woo will report to Ms Jo Rzymowska, Celebrity Cruises’ recently appointed vice president and managing director, Asia. Ms Rzymowska added responsibility for Asia to her UK and Ireland remit for the global business at the end of 2016, and has overseen the cruise line’s second largest market for over ten years.
Ms Rzymowska is responsible for Celebrity Cruises’ operations in China, India, Indonesia, Hong Kong, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. She leads the Singapore-based five-strong team including the new head of sales and marketing.
Charged with building awareness of Celebrity Cruises’ modern luxury positioning, and to attract more internationally-travelling affluent holidaymakers, Ms Woo brings extensive sales and marketing experience from other luxury hospitality brands such as Jumeirah and Mandarin Oriental. Ms Woo has also worked throughout South East Asia and in Dubai, and adds strong knowledge of those regions to the Celebrity Cruises Asia team. The new role will also include working alongside Celebrity Cruises’ travel industry partners in Asia to support their business development efforts.
Ms Jo Rzymowska, vice president and managing director, Asia, UK and Ireland, explains:
“Celebrity Cruises is a modern luxury brand that offers exceptional experiences for those prepared to pay more for the finer things in life. We have seen success in marketing to affluent travellers throughout Asia, and the appointment of Apple Woo underlines our commitment to further increase our investment and activities. Sailing to all seven continents alongside our diverse guests from around the world is an appealing holiday choice for our target guests. I look forward to working with Ms Woo during this exciting time of growth for Celebrity Cruises.”
Celebrity Cruises is the only cruise line to offer real grass lawns at sea on the Solstice-class ships, and is famed for award winning food and wine. Renowned for impressive design credentials, high-end on-board retail partners such as Bvlgari and Michael Kors, and stunning suites, Celebrity Cruises offers cruises throughout South East Asia on two ships – Celebrity Millennium and Celebrity Constellation – until April 2017, with Celebrity Millennium returning to the region in September 2017, and Celebrity Constellation in January 2018.