Modern luxury cruise brand Celebrity Cruises has announced the launch of an unprecedented permanent pricing structure, set to benefit both passengers and agents. Available from 9 August 2015, the new Go! Big, Better, Best price tiers will package a selection of amenities included in the cruise price, allowing guests to save on inclusions, while agents will also benefit from a more straightforward pricing system which is commissionable on the full fare when they upsell a package.
As the first premium cruise line to offer the ability to create an all-inclusive package, Celebrity Cruises’ Go! Big, Better, Best will allow guests to choose cruise packages that include their preferred mix of the following extras – Classic Beverage Package for two, unlimited internet for two, pre-paid gratuities for two and/or $150 in on board credit per person*.
- Go! Big: Standard inclusion on all fares in Oceanview or above, Celebrity gives the first two passengers the choice of one complimentary extra
- Go! Better: For an additional charge of AUD $20 per person per day, a choice of two extras is included
- Go! Best: For an additional charge of AUD $60 per person per day, all four extras are included as well as an upgrade to a Premium Beverage Package
Created by ImageGear, AccuSoft Corp.
“When you cruise with Celebrity, more is included as standard, so Go! Big, Better, Best is a win/win for guests and agents alike,” said Sean Treacy, commercial director, Celebrity Cruises Australia.
“Following the huge popularity of our 123Go! promotion, we wanted to provide passengers with similar benefits but also the certainty that the offer is here to stay. The Go! Big, Better, Best pricing structure means we can now provide passengers and agents with a simplified offer that provides more value, minus the need to memorise promotion dates and codes,” continued Treacy.
“Not only will agents have more opportunities to increase their commission when they upsell a package, we believe the simplified and inclusive pricing structure will entice new cruisers, providing business growth opportunities for our trade partners,” Treacy added.
Go! Big, Better, Best price packages apply to sailings that are four nights or longer, in an Oceanview Stateroom category or higher. Passengers are able to select from more than 470 Celebrity Cruise sailings between October 2015 to April 2017**. Offer is available on both individual and group bookings*.
Celebrity Cruises’ Celebrity Solstice, named best domestic cruise ship at the recent NTIA awards and Australia’s highest rated cruise ship according to Berlitz, the global cruising authority, will offer 16 Australian, New Zealand and South Pacific sailings during the 2015/2016 summer season with a range of 8 to 18 night cruises departing from Sydney, Fremantle, Auckland and Honolulu.
For more information or terms and conditions book a Celebrity cruise, visit www.celebritycruises.com.au