Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts, has announced the appointment of Kanokros Sakdanares (Wongvekin) as the Corporate Director of Corporate Affairs and Social Responsibilities with immediate effective.
Kanokros has extensive experience covering 24 years in hotel industry. She graduated with a Bachelor degree from the Faculty of Business Administration at Ramkamhaeng University, majoring in Public Relations and Advertising before gaining her MBA (Master of Business Administration) in marketing from Srinakharinwirot university, Prasarnmit in Bangkok.
Kanokros also studied English in the United Kingdom, receiving a first certificate of English examination from Cambridge University.
She began her public relations career in 1991, spending seven years at The Sol Twin Towers Hotels Bangkok, the first Spanish chain hotel in Thailand, as PR Officer and later as Public Relations Manager. She then worked at several leading hotels including Amari Watergate Hotel Bangkok, Amari Atrium Bangkok and the Royal Orchid Sheraton Hotel & Towers Bangkok as Director of Public Relations. In 2004 she joined Centara Hotels & Resorts as Corporate Director of Marketing Communications and has been working in this position for 10 years and a half prior to this new appointment as the company’s Corporate Director of Corporate Affairs & Social Responsibilities.
Kanokros is now responsible for the company’s image and social responsibility activities and, as such, is an official corporate representative for social affairs, social events and social responsibilities. Kanokros now reports directly to Supatra Chirathivat, Senior Vice President – Corporate Affairs & Social Responsibilities and Thirayuth Chirathivat, CEO of Centara Hotels & Resorts, respectively.
Kanokros has received the award for ‘Best Public Relations for Thailand, Hong Kong and Macau’ from Starwood Hotels and Resorts while working at The Royal Orchid Sheraton Hotel and Towers in Bangkok. She is currently serving as the elected President of Hotel Public Relations Association.
Centara Hotels & Resorts is Thailand’s leading hotel operator, with 48 deluxe and first-class properties across all of the major tourist destinations in the Kingdom, as well as a further 24 hotels and resorts in the Maldives, Vietnam, Bali, Sri Lanka, Qatar, Laos, Oman, Turkey and China. The diversity of Centara properties means that the brand can cater easily to all of the differing needs of couples, families, individuals, and business professionals. Centara also operates 36 branches of Spa Cenvaree, an award-winning spa brand, together with 7 branches of the value brand Cense by Spa Cenvaree, which provides core spa services for busy travellers. The company’s Kids’ Clubs are available at all their family-friendly resorts to ensure that children -and their parents – can each enjoy their own kind of fun. Centara also operates three state-of-the-art convention centres in Bangkok, as well as two in North-Eastern Thailand, one in Udon Thani and the other in Khon Kaen. The latest Centara brand to be launched is COSI Hotels, an affordable lifestyle brand designed for travellers who predominantly make their bookings via the internet and who want comfort and convenience at affordable prices; the first property is due to open in 2016.
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