The Taiwan’s MICE Pilot Project, organized by the Ministry of Economic Affairs, last May collaborated with the Tourism Bureau to invite both Taipei and Kaohsiung City Government promotional groups to participate in IMEX, the world’s most prestigious incentive travel fair held in Frankfurt, Germany. After the show, they traveled to Brussels, Belgium, for promotional seminars to market Taiwan as a top-quality MICE environment.
As a result of the collaboration, a Taiwan Pavilion was established this year. The Pavilion exhibited from May 19-21, covering an impressive exhibition area of 120 square meters. 13 domestic exhibitors participated in the show, including professional conference organizers, event and venue management companies, all co-marketing Taiwan’s MICE industry under governmental guidance and providing buyers with professional and complete information and services.
During the three day exhibition, buyers from around the world visited the Taiwan Pavilion; 11 briefs were specially arranged for potential buyers, contributing to a total of 119 screenings. This year, a media brief also took place on the opening day, introducing the advantages of Taiwan’s MICE industry and the government’s strong support, attracting C & IT of the U.K., Germany’s mix, Belgium’s HeadQuarters, and 40 other prestigious international exhibition media interviews, actively propagating Taiwan as a prime MICE destination through various promotional activities and media events. According to the International Congress and Convention Association, the most authoritative international MICE association’s latest global rankings of international MICE destinations, Taiwan held a total of 145 international events in 2014 and ranked as Asia’s fourth largest MICE country, setting a historical record for Taiwan’s MICE industry.