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Central Bangkok organizes “Central Bangkok Tastes of the World”

July 15, 2016 Destination Thailand No Comments Print Print Email Email

CRE2_Central Tastes of the world_BackdropThis 100 million Baht food festival is the country’s first ever Thai-European food culture presentation, and is expected to generate revenues of more than 500 million Baht.

Central Bangkok, the capital’s economic and premium tourism hub, is spending more than 100 million Baht on organizing Thailand’s newest signature event “Central Bangkok Tastes of the World” which will be one of the world’s largest food festivals. It consists of 3 elements, namely Bangkok Waree @CentralWorld, Central Food Hall World Gastronomy, and Eathai Expansion

This ‘Food Technopolis’ will revolutionize how people experience food in being the first food festival that presents how Thai and European culinary culture merge together in Thailand as well as presenting the unique aspects of cuisine. Both traditional and contemporary styles of cooking food along with secret preparation tips of different cooks are also revealed. Central Bangkok ‘Tastes of The World in Thailand’ will present many culinary revelations that you can only find here.

Central Bangkok Tastes of the World is a World Food Festival that Thai and International tourists including our AEC neighbors cannot miss. As one of the largest world food festivals ever held in Thailand, Central Bangkok Tastes of the World will become one of the most famous and anticipated annual food festivals in the years to come.

The festival is expected to increase the number of both Thai and international tourists by at least 30% and generate revenue exceeding 500 million Baht which will help boost the Thai tourism sector and overall economy.

Mr. Pichai Chirathivat, a member of business operator partners in Central Bangkok, reveals that Central Bangkok has allocated more than 100 million Baht to organize world-class food festival, “Central Bangkok Tastes of the World”. It is expected to become one of Thailand’s annual signature events that will be widely mentioned and attract tourists. The festival aims to showcase three extraordinary events in Central Bangkok that allow visitors to learn more about new cooking innovations. It is hoped that this will solidify Thailand’s global standing as a Food Destination, especially among Asian cuisines, and be a factor in pushing Thai food to become one of in the world’s top three cuisines in the near future. (As of 2015, Thai food was ranked fourth by CNN Travel). Moreover, this event will support the Thai economy and help food business operators generate more income.

Central Bangkok Tastes of the World consists of 3 food events.

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of Central Pattana, said: “As the government celebrated the 234th anniversary of the establishment of the Rattanakosin Kingdom on 21 April 2016, CentralWorld shopping center would like to be a part of the capital’s anniversary celebrations as contribution from the private sector, by holding the ‘Bangkok Vari @ CentralWorld’.

The event presents Thai arts and cultural activities including the traditional way of life along the Chao Phraya River, the main artery that has nourished Bangkok from the past up until the present day. The riverside is intimately associated with the city and the diverse charms of the original communities residing on Rattanakosin Island have given rise to a uniquely picturesque lifestyle created by the diversity of cultures. This event will also allow people in society to learn some of the history and background of cultural Bangkok.”

The concept of the event is derived from the number ‘234’, the number of years of the Rattanakosin anniversary, and is used as a symbol to convey the way of life along the river. Enjoy shopping for popular products of the different riverside communities at more than 200 shops as well as 5-star OTOP products from around the country, and be entertained all day by Thai folk performances from 14 – 31 July 2016 at CentralWorld Square.

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Bangkok Vari @CentralWorld consists of three zones, namely:

The Two Capitals Along the Chao Phraya

The Chao Phraya River divides the capital into the Phra Nakhon side (Bangkok) and the Bangkok Noi side (Thonburi). We have assembled many shops and restaurants so visitors can enjoy an amazing experience. Try different types of food in the designated areas of the patio and benches next to the river to truly experience the feel of an authentic riverside lifestyle.

Three Riverside Communities at Thonburi (Bangkok Noi, Talingchan, and Kudichin)

We have brought together some of the country’s greatest culinary delicacies in zones named after three famous communities in Thonburi.

Bangkok Noi zone has many great products and a delicious selection of food from all regions of Thailand. Try Pad Thai in a woven platter-like basket, and a 70-year recipe of kuaytiew lot (flat noodle roll with bean sprouts) from the Bangkulad floating market.

Check out Taling Chan zone, a contemporary floating market with outstanding fresh food and delicious dishes such as the 100-year old recipe of braised platu (short bodied mackerel), Auntie Daeng’s khanom jeen (fermented rice noodles with curry), somsa meekrob (sweet crispy rice vermicelli), khanom bueang Yuan (Vietnamese crispy crepes), and assorted fruits, vegetables, and plants from Taling Chan farmers.

The KudiChin zone is an old community where people from three different religions and four races live together. Try khao yum samunprai (herb and rice salad), Khanom Kudi Chin (crispy sponge cakes), khao krieb pakmor Yuan (Vietnamese steamed wontons), ancient Portuguese cuisine influenced desserts created by the legendary Thao Thong Kip Ma (Maria Guimar), Muslim food such as gai golae Pattani (spicy Southern grilled chicken) and  khaomok gai (Thai chicken biryani).

The four communities along the canal around PhraNakhon include Ta Tian (a market in front of the Grand Palace) where sellers transported fish and fresh food by boats to that market before taking the remainder to Pak Klong market where many Chinese lived. This zone will include presentations on the way of life of Ta Tian people in a miniature form, with traditional Chinese food and desserts such as Bang Nam Phueng’s Peanut Crispy Candy making demonstration, and traditional Sukhothai tom yum noodles.

Pak Khlong Talad zone is a floral heaven. Not only is it the city’s biggest flower market, but it also sells fruit and vegetables from the vendors there. Banglumpoo zone is where vintage shoppers can truly indulge. There will also be demonstrations of khao matupayat (milk rice pudding) that was served more than a thousand years ago. The last zone, Phukhaothong, brings in people to demonstrate monk alms bowl making, making ancient desserts like khanom khrueang thong, and traditional children’s games

  1. Central Food Hall World Gastronomy 2016

Ms.Wattinaporn Banthuchai, Senior Director – Brand Marketing and Advertising, Central Food Retail, announce that Central Food Hall World Gastronomy showcase European food with exclusive culinary workshop charity events with renowned chefs in Thailand during 19-24 July 2016 at Eden Zone 1 & 2, CentralWorld. The event will be divided into two zones.

CentralWorld exclusive culinary workshops with renowned chefs will be held at Eden Zone 2 with luminaries such as International Celebrity Chef Ian Kittichai, Chef Henk Savelberg, founder and owner of Savelberg Thailand restaurant whose original restaurant has three Michelin stars, Chef Nick from the Grand Hyatt Erawan Hotel, Chef Michael Hogan, executive chef of Bangkok Marriott Queen’s Park Hotel,  Chef Joan Tanya Dot, master Spanish chef of UNO MAS at Centara Grand at CentralWorld, and Chef Gianni Favro, founder and owner of Gianni Restaurant.

Eden Zone 1, Central World, the world’s premier food event highlights more than 1,000 unrivaled products from over 30 countries including exclusive products such as original BBQ sauce from USA, Japanese cheesecake, Truffle flavored potatoes from Spain, biscuits, fresh oysters and mineral water from France, daily products from Australia, Divine apples from New Zealand, Himalayan pink salt from Pakistan, and rice bran cereal from England.

Famous restaurants include Teddy’s Bigger Burgers, the premium American hamburger that is rated the best in Hawaii with worldwide branches. Pie Face, Australian pastry with worldwide branches, uniquely decorates its pies with Emotions according to flavors like no others. Pala Pizza Romana offers true Italian rectangular pizzas made with only fresh imported ingredients from Italy. Yakun Kaya Toast, the Singaporean breakfast and café with its famous Kaya Toast.

3.Eathai Expansion

Ms. Piyawan Leelasompop, Executive Vice President- Marketing, Central Department Store states that Eathai, the best and most comprehensive offering of Thai food in the world, is spending 40 million baht to improve this space with the opening event “Eathai Expansion” revealing 13 Zones from 21 July to 7 August 2016 at the Lower Ground floor of Central Embassy. The event will consist of special promotions and entertainment in Thai traditional atmosphere under “Ting Nong Noi” concept. Traffic is forecasted to increase to 3,500 people per day, more than triple its daily traffic. Last year, Eathai welcomed 540,748 customers (1,500 people per day). Recently, Eathai won TripAdvisor’s “The Best Service in 2016” award along with Central Chidlom and Central Embassy.

From a total budget of 40 million Baht, 30 million Baht is being used to expand the space from 2,500 to 3,550 sqm. There will be a total of 13 smaller zones such as Little Chinatown from Sanyod Thai-Chinese restaurant and Eathai Café for quick meals in a 150sqm space. The food covers possible meal time from easy breakfasts, to appetizers, soups, and rice dishes. Moom-Aroi zone brings in a wide variety of main dishes and desserts from famous markets around Bangkok. Restaurants will be replaced every 2 weeks to Bangkok people’s lifestyle and to ensure that Thai and foreign foodies can always find something new.

Another 10 million Baht is allocated for “Eathai Expansion” which will celebrate its new appearance with promotions and entertaining activities such as comedic shows, Phi Ta Khon and Thai floral garlands making from 21 July – 7 August 2016.

After the opening of Eathai Expansion, the number of customers will increase from 1,500 to 3,500 people per day and it is expected that 40% will be Thai and 60% of its customers are foreigners of which 30% are Asean, 20% European-American and 10% Middle Eastern.

Furthermore, Mr. Pichai Chirathivat said that hotel partners in Central Bangkok will offer special promotions only for Central Bangkok Tastes of the World such as special price dining vouchers during 19 – 24 July 2016 at CentralWorld.

World Gastronomy

Renaissance Bangkok Ratchaprasong Hotel Discover a special price for dining voucher from Renaissance Bangkok Ratchaprasong Hotel available only at “Tastes of the World at Central Bangkok”. Satisfy your gastronomic appetite with our verities of food at Flavors, International buffet restaurant. Enjoy Alaska King Crab, Foie Gras and barbecue delights every night. Appreciate a variety of delicacies from smoked and chilled seafood on ice; sushi, sashimi, roasts station and Boston Lobster alongside amazing desserts await you on Sunday brunch.

Plaza Athenee Bangkok a Royal Meridien International Buffet Lunch (Monday – Friday) including drinking water at The Rain Tree Café special price THB 1,000 net / person from normal price 1,412 net. International Buffet Dinner (Sunday – Thursday) including drinking at The Rain Tree Café special price THB 1,400 net / person from normal price 1,883 net. The Bakery items including éclair, pastry, cake and much more

Hotel Muse Bangkok The talented culinary team at Hotel Muse Bangkok is offering special Tapas Platters with  Prosecco  at  each  of  its  restaurants,  Medici  Kitchen  &  Bar,  Babette’s  –  The  Steakhouse  I  Bangkok  and  The Speakeasy rooftop bar for just THB  900++. Weekend Roast at Babette’s I The Steakhouse Bangkok. Available  only  for  Friday,  Saturday  and  Sunday  lunch,  the  classic  traditional  of  a  roast  is  elevated  by  using  Australian Margaret River Wagyu chuck beef with a marbling score of 4-5. Roasted to succulent perfection, the special lunch includes a salad bar selection, all for just THB 1,800++ per person

Central Bangkok Tastes of the World will be a proof of Thailand’s great potential in holding world-class food festival for people around the world to appreciate and experience identity of Thai culinary which cannot be imitated. It can be applied with dish from different countries creating fusion menus to spoil food lovers worldwide.  And, this event will boost Thailand tourism and generate income for the country.

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