The elite collection of shopping malls, restaurants, hotels, department stores, spas and cultural centres in Central Bangkok have joined hands to make the entire area come alive as a premium hub of tourism, entertainment and shopping over the upcoming festive season.
The cooperative effort is being supported by the Tourism Authority of Thailand and the Bangkok Metropolitan Administration.
Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT) said, “Ministry of Tourism and Sports and the TAT share an aim to make Thailand a Quality Leisure Destination. The launch of Central Bangkok underlines the capital’s advancement and amenities as well as the strength of the area along Ploenchit Road, Ratchadamri Road, Rama IV Road and Wireless Road, where a complete range of accommodations, luxury hotels, markets, shopping centres, restaurants and entertainment venues ensures a rich experience and allows local and international visitors to spend all day in pleasure. We are hopeful that the surge in visitors in the last week of 2015 will help us cross the 30 million mark for 2015. There is no doubt that Central Bangkok will be the best place to usher in the New Year with fun-filled parties and celebrations.”
Ms. Pranee Sattayaprakob, Director of Culture, Sports, and Tourism Department, BMA, said the capital has long been the centre of Thailand’s governance, transport and logistics, commerce, communications and progress. Recently, it has been voted Asia’s most popular travel destination and the world’s second top destination after London, according to the 2015 MasterCard Global Destination Cities Index.
Miss Busaba Chirathivat, speaking on behalf of the Central Bangkok zone entrepreneurs, said, “The project to make Central Bangkok the festive season heart of Thailand is similar to what is done by other prominent global cities, all of which have core zones of trading, fashion, entertainment, lifestyles and culture. For example in the UK, they have Central London, in the USA, they have Central Park and the Fifth Avenue of New York.
“In Bangkok, the Central Business District boasts numerous luxury hotels, shopping arcades, restaurants, hospitality and entertainment complexes (spas, hair salons, theatres, fitness, and public parks). Visitors can spend days there without getting bored. In addition, the zone also has six popular places for worship.”
Business operators in the district are jointly launching a series of colourful, entertaining events, starting with the Central Bangkok Lighting Festival to officially introduce this special zone. The Festival will light up the heart of Bangkok with millions of illuminations decorated along the four roads to welcome the Christmas-New Year festivities.
The second event will be the Light Up Christmas Tree Celebration in the plaza in front of CentralWorld, where a 30-metre Christmas Tree, the tallest in South East Asia, stands impressively and surrounded by giant Disney figures, perfect for visitors to have fun taking pictures.
The events to follow are Thailand The Kingdom of Light in the Ratchaprasong area; The Palace of Light, lighting displays on the exterior of Central Embassy and Central Chidlom department stores as well as along the 500-metre pavement from the Wireless (Wittayu) Intersection to Chit Lom Intersection; the Amarin X’Mas Playbox 2015 in front of Amarin Plaza; the Central Bangkok Big Cleaning Day inviting the public sector and general public to spruce up the area; and the New Year countdown events to take place at different spots, including the Bangkok Countdown 2016 at Central World, which has been one of the world’s most popular places to celebrate New Year’s Eve, and The Winter Ville Countdown 2015 on the fifth floor of Central Embassy, where participants can chill out and enjoy the nice views, food and drinks and music.
Plans are being laid to organise seven or eight big events in Central Bangkok throughout 2016. The collaboration is aimed at attracting a greater number of foreign tourists to the kingdom, promoting the tourism sector and the overall economy and at the same time establishing Central Bangkok as a landmark for Thailand.