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Central Group holds ‘The Greatest Grand Sale 2016’ campaign

May 31, 2016 Destination Thailand No Comments Email Email

The Central Group is emphasizing its leadership of Thailand’s retailer and synergizing with 13 affiliated businesses to show strength by launching ‘The Greatest Grand Sale 2016’campaign, with 100 million baht in investment to boost purchasing power, the economy and tourism in the middle of the year. This will be the biggest mid-year sale and will offer over 10,000 product brands with special prices and promotions of up to 80% in discounts at all of the 64 branches of Central Group’s shopping centers nationwide from 3rd June-17th July 2016.

Nattakit Tangpoonsinthana Ph.D. Executive Vice President - Marketing CentralPattana plc

Nattakit Tangpoonsinthana Ph.D. Executive Vice President – Marketing CentralPattana plc

 Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of Central Pattana plc (CPN) stated: “Central is emphasizing its image as the leader of group synergy, using the advantages of Central Group’s strength and our partners to support each other. Central Group and the 13 affiliated businesses came up with the concept of ‘Shop Champion’ to rouse the competitive instinct of shoppers to obtain quality products at special prices at the Central Group’s shopping centers. This will become a magnet that will help to boost the overall economy and also help tourism by attracting more purchasing power from both Thai and foreign customers.

Dr. Nattakit said: “Although spending is still stable, the current low inflation is good for product prices as well as the continuation of the government’s mega projects investment, which is affecting private sector investment and employment. This should make people more likely to shop when they find good promotions available, with quality products that are good value for money.

In addition to the interesting promotions launched to help boost Thai consumers’ spending, we also support tourism and attract tourists; this is our main industry so it is very important for the country’s economy to attract more tourists. From January-May 2016, the growth in tourism has increased by 15%. We are also focused on domestic spending and encourage foreign tourists to shop in Thailand.”

The Greatest Grand Sale 2016 has a wide range of over 10,000 product brands at Central Group’s shopping centers: CentralWorld, CentralPlaza, CentralFestival, Central Department Store, Zen, Robinson, Tops, SuperSport, PowerBuy and B2S nationwide in addition to our online store: Mario Maurer, a Thai actor who is popular overseas (especially among Chinese fans), will be a presenter for this campaign to help promote this mid-year sales event. This year, CPN aims to increase its overall sales volume by 30% over last year’s sales and expects to increase Thai and foreign customer traffic by 30%.


The promotions during the campaign at CentralWorld, CentralPlaza and CentralFestival include: spend 7,500 baht and up on shopping at the shopping centers, get a free FILA bag and a discount coupon for online rewards valued at 100 baht when shopping at Customers of MasterCard credit card, Aeon Card, Toyota Motor, Siam Commercial credit card and Thai Life card get such privileges by spending only 6,500 baht and up on shopping, including on-top special offers. Throughout the campaign, customers may scan QR Codes on the media throughout the shopping centers in order to instantly receive free digital discount coupons for MK Restaurant, Chabuton, Hot Pot, The Pizza Company and Starbucks.

Exclusive with ‘Seven Days Special’, enjoy reward moments in the first seven days with discounts of 50-90% and stock clearance sales at 28 branches of CentralWorld, CentralPlaza and CentralFestival nationwide. At CentralWorld, enjoy international and Thai fashion brands at up to 90% discounts. At CentralPlaza Ladprao and CentralPlaza Bangna, enjoy discounts of 50-90% on various fashion and cosmetics items from Central Department Stores. CentralPlaza UdonThani is offering up to 70% discounts on popular brands covering the whole area of the convention hall. Central Festival EastVille is offering up to 80% discounts on fashion brands under the CMG Group. CentralPlaza WestGate is offering special-price items from PowerBuy and SuperSport. CentralPlaza Rama 3, CentralPlaza Suratthani, CentralPlaza Chiangmai Airport are offering product discounts of 50-90%. At Robinson Department Store, CentralPlaza KhonKaen, enjoy a Roadshow from Central Online etc.

Ms. Piyawan Leelasompop, Vice President of Marketing at Central Department Store Co. and Zen Department Store said: “The Greatest Grand Sale campaign is a wonderful campaign using our group synergy strategy, which makes it strong, outstanding and unparalleled as it is has discounts offered extensively, covering all categories and genuinely meets our customers’ needs. Twenty Central Department Stores and a Zen Department Store will participate in the campaign. We are bringing over 3,500 brands of products from all departments to offer up to 70% in discounts. We also have the leading stores at Central Embassy, our new iconic retail landmark in the heart of Bangkok, participating in the campaign.”

Anawat Sangkhasap, Vice President of Marketing at Robinson Department Store plc revealed that: “This year, 42 branches of Robinson department stores are united on sales from 3rd June-3rd July 2016. It will be more special than ever, with up to 50% in discounts and a chance to win a fantastic prize of a Toyota Camry Hybrid and more, with a total value of over 2 million baht. In addition, we also offer happiness to Dtac Reward customers every Friday by giving a Robinson gift voucher of 100 baht value and two chances to win special prizes for every 1,000 baht and over spent at Robinson Department Stores. Robinson expects the sale volumes during the campaign to be 2.2 billion baht.”

Dr Ton Chirathivat, Senior Executive Vice President Business Online (Central Online) said: Central Online, the newbie of the Central Group, is ready to reinforce the Central Group by participating in The Greatest Grand Sale. We are offering up to 70% discounts on leading brands and we are holding various promotions throughout 31 days, only at Get a free special gift when choosing the ‘Click & Collect’ service to pick up orders at shopping centers and from 17th-23rd July, we will be holding a Roadshow at CentralPlaza KhonKaen”

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