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Central Pattana invests 150 million baht to present ‘Thailand Summer Spirit 2018’ – Summer Colors Splash campaign, update the latest trend at 32 branches of CPN shopping centers from 22 March – 30 April 2018

March 21, 2018 Destination Thailand No Comments Email Email

Central Pattana plc (CPN), joining hands with the Government Savings Bank, Aeon Thana Sinsap (Thailand) plc, Kasikorn Bank plc, MasterCard Thailand Co, Esso (Thailand) plc, Thai Airways International plc, Swarovski Thailand Co, Ibis Erawan Thailand and Pororo AquaPark Bangkok launches Thailand Summer Spirit 2018’ – Summer Colors Splash campaign, creating the ultimate national summer event with a total investment of 150 million baht.http://www.lagunaphuket.com/foodandmusicfestival/  It will introduce the colorful ‘SUMMER QR’ for the first time, spread across every branch in order to conveniently connect brands and promotions with consumers.  CPN is highlighting itself as the most comprehensive venue to spend summer, where you can shop for a wide range of summer items and enjoy good food.         There are promotions and prizes to make your shopping more enjoyable and chances to win Bangkok-Sydney flight tickets (from Thai Airways) and over 165 valuable prizes in addition to waterproof film cameras.  Total prizes for the campaign are worth over 18 million baht.    Enjoy fun events being held throughout the six weeks of summer such as the Summer Bikini Music Festival at CentralFestival Pattaya Beach, Pororo Night Party Concert with J Jetrin at Pororo AquaPark, Central Bangna and Adventure Through the Ninja Maze from Japan at CentralPlaza WestGate.  Enjoy the campaign from 22nd March – 30th April 2018 at CentralWorld, CentralPlaza and CentralFestival in a total of 32 branches nationwide.

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of Central Pattana (CPN), said “The market is at its most colorful every summer thanks to product variety, summer menus and fashion collections that are released during this time.  Customers get out of the house to cool down, get updated on new trends and shop for products and services at shopping centers to prepare for their summer trips and the Songkran festival.  This year, we have come up with something special by focusing on customer engagement and satisfaction with the strategy of ‘Micro Location + Micro Moment’, adding communication platforms with improved speed and by being more specific with target customers in terms of promotion communication.  This is the first time we have used QR codes as a communication tool, where all data is integrated, covering product specifications, new summer collections, benefits and discounts, and limited-edition products. When customers scan these colorful SUMMER QR codes spread across every shopping center, they will find benefits and promotions that are updated daily.  The more you scan, the more value you can get from the deals.”

“For six weeks, we will create over 60 continuous ‘Happenings’ for every customer segment i.e. all genders, all age groups and every lifestyle, for both Thai and foreign customers to spend time at our shopping centers during events such as fashion shows, summer markets, the Songkran festival, Summer Bikini Music Festival, and kids’ summer camps.  This will highlight CPN as a major lifestyle destination for the whole country, filled with fashion, food and entertainment.  It is expected that we will attract 20% additional customer traffic and spending volumes at restaurants.  For fashion and IT devices, the figures will be more than 10% higher than regular (non- campaign) periods,” Dr. Nattakit added.

‘Thailand Summer Spirit 2018’ – Summer Colors Splash campaign, will give you a chance to get updated with the latest trends and enjoy shopping.  Every 1,000 baht and over spent on shopping, get a chance to win one of more than 165 valuable prizes such as Bangkok-Sydney flight tickets from Thai Airways, a stay in Thailand’s IBIS hotels, bracelets from Swarovski, or a one-year membership card for Pororo AquaPark.  Every 6,000 baht and over spent on shopping, get a free colorful waterproof camera.

Let’s shop, enjoy delicious food and chill-out to cool down during summer together in ‘Thailand Summer Spirit 2018’ – Summer Colors Splash, from 22nd March – 30th April 2018 at CentralWorld, CentralPlaza and CentralFestival in a total of 32 branches nationwide.

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