Central Pattana Joins Partners To Hold ‘Thailand Songkran Festival 2016’ – Bringing Joy To People Nationwide
Central Pattana Public Company Limited (CPN) is responding to the government’s water-saving Songkran policy by joining forces with partners to hold ‘Thailand Songkran Festival 2016’ in every region of the country in the hope that CPN shopping centers will become landmarks for safe Songkran celebrations in every province.We will be campaigning to save water by holding foam parties and using water guns, and will be holding various activities such as free concerts performed by famous singers and musicians, arranging markets of local goods and food, and water-sprinkling ceremonies for revered Buddha statues in each province at CentralWorld, CentralPlazas and CentralFestivals nationwide.
Dr. Nattakit Tangpoonsinthana, Executive Vice President, Marketing, CPN, said: “We aim to make Songkran celebrations in CPN’s shopping centers landmarks for safe Songkran celebrations in every province and destinations that can attract foreign visitors, families and teenagers. We are emphasizing the importance of safety measures and will not allow any weapons to be carried into any of our shopping centers. We will also strictly check the age of anyone buying alcohol and ensure that the activities in our venues are suitable for all ages. This year, we will focus on holding foam parties as well as using small water guns that save water. This is a good opportunity to change our behavior from using lots of water in traditional celebrations to using a more appropriate quantity of water to cool down from the heat. We are changing this crisis into an opportunity and creating a good image for tourism. We will also be holding water-saving campaigning roadshows to raise awareness of saving water to visitors of CentralWorld, CentralPlazas and CentralFestivals.
In addition, the government’s measure to boost spending for Songkran, running from 9th to 17th April that allows people to use tax invoices from spending on meals for tax deduction purposes (up to 15,000 baht) will have positive effects on the overall retail market and encourage domestic travel during the holiday. With various types of restaurants in CPN’s shopping complexes and Songkran activities held in front of the shopping centers, we believe the traffic to our shopping centers will increase by over 20% and sales at restaurants inside the shopping centers will rise by at least 15%.”
This year’s highlights include free concerts performed by well-known singers at CPN shopping centers nationwide. CentralWorld will host the most notable Songkran celebrations in the heart of Bangkok. There will be four activity zones, namely the largest foam party in Bangkok for teenagers, the fun park zone for everyone in the family, the water-saving splashing zone and concerts performed by bands such as Potato, Big Ass and Slot Machine as well as free concerts performed by many headlining performers. There will also be various water play activities at other shopping centers such as CentralPlaza WestGate, CentralFestival Chiangmai, CentralPlaza Udonthani, CentralFestival Hatyai and CentralFestival Samui. Activities will be held for different periods of time at these shopping centers.
‘Thailand Songkran Festival 2016’ is sponsored by Chang International, Singha Corporation, Advanced Info Service, Thai Yamaha Motor, M2F newspaper, Bangkok Airways and GMM Grammy.
Thailand Songkran Festival 2016 will be held from 12th to 19th April at CentralWorld, CentralPlazas and CentralFestivals nationwide.