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Central Pattana Plc celebrating Chinese New Year (Year of the Dog); inviting customers to ‘Shop, worship Chinese gods and ancestors, eat and spend leisure time in one place’; investing over 150 million baht to present auspicious heaven-like kingdoms at Central shopping centers

February 1, 2018 Destination Thailand No Comments Email Email

Central Pattana Plc (CPN) is joining hands with partners UnionPay International Ltd. (Thailand), Kasikorn Bank Plc and Thai Life Insurance Plc to invest over 150 million baht in supporting the Tourism Authority of Thailand (TAT), and encouraging Thais of Chinese descent to travel domestically with the concept of ‘Shop, worship Chinese gods and ancestors, eat and spend leisure time in one place’ at 32 branches of CPN shopping centers. http://www.seychelles.com/CPN will add additional marketing budget for tourists of 100% hoping to attract more Chinese shoppers with a campaign entitled ‘The Great Chinese New Year 2018 – The Blessed Kingdom’, creating 32 auspicious heavens with the ‘Four Symbols’ installation, where visitor can worship gods and goddesses and see sacred jade and auspicious rare items with a combined age of 2,000 years and a total value of over 5 billion baht. An atmosphere of prosperity and luck will be created with items used for worship and fortune-telling sessions offered by Sinsae Chang (Feng Shui consultant). Enjoy auspicious foods throughout the Year of Dog along with Chinese New Year fashion from 1st-28th February 2018.

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of CPN talked about the background of ‘The Great Chinese New Year 2018’ campaign saying: “This year, CPN would like to support government policy and encourage Thai-Chinese to spend money in the country to spur GDP with the concept of ‘Shop, worship Chinese gods and ancestors, eat and spend leisure time in one place’ at Central shopping centers. Chitra Konantakiet, a Chinese expert who has been invited as a guest of honor several times by Sinsae in Hong Kong to attend lion-awakening rituals, is taking part as a special advisor for this campaign. We also have a popular illustrator, Untitled 29 (or Ms. Piyaporn Chansiriwilai) to help design the Four Symbols (animals), which will give our shopping centers an atmosphere on the theme of beautiful heavens. We are applying 2018’s color in trend (purple), the matching color of the classical element of ‘water’, based on Chinese Feng Shui principles, to create a unique look and we expect to increase visitor traffic and boost our sales by 20%.”

“As for the tourist market, the Chinese remain the top visitors, with the most powerful purchasing power. This year, we estimate that there will be 10-15% more Chinese tourists visiting Thailand during Chinese New Year than last year. Chinese New Year falls in February this year and CPN is implementing ‘Micro Location’ and ‘Micro Moment’ strategies to support a tech-savvy group of tourists searching for travel information online. We added 100% more marketing budget, targeting the new generation of Chinese tourists aged 24-35 with high income and the ‘first visit’ target group through a popular Chinese application that has over 200 million active users/month. We are focusing on promoting auspicious foods from popular restaurants and Chinese New Year landmarks in tourist destination cities such as Chiang Mai, Phuket and Pattaya.”

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