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If you are looking to find out what the main challenges of digital marketing are going to be in the 21st Century, it is important that you sit down and do your research. 

The technology is developing very quickly, and you will  need to be prepared or your brand will be left behind. There are several things that are changing today; from app development to how we use our phones for search. Below you will find out what you need to look out for in 2019 and how you need to change your digital marketing and social media strategy.

Changing Search Habits

People are searching for information online in a different way. Do you remember the time when you were looking for a local plumber and opened the Yellow Pages magazine? Those times are long gone. Now you need to focus on what makes people buy, and more likely than not, they will look on Google, or even ask their friends for a recommendation on one of the social media platforms. At the same time, you will also have to make the most out of voice search and find out more. Read the article Voice Search: Are You Ready for the Biggest Change to SEO in 2019? and find out how you can implement changes in your digital marketing strategy.

New Apps

With people using their phones in a different way, you will need to really start thinking about creative ways of getting your message across to your clients. If you don’t have an app for branding and increasing customer loyalty yet, chances are that you will need it very soon. Talk to a professional developer and find new ways of staying in touch and providing value for your potential and current clients through mobile apps.

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Data Protection

In 2019, after the app market has expanded further, there are going to be new rules to how developers are using client data. We are not only talking about personal information and account details encryption, but serious issues, such as location and buying habits. Companies are likely to be forced to provide multiple opt out options for their app users and website visitors to safeguard their privacy.

Ever Increasing Competition

With the collapse of so called job security around the world, and the rise of entrepreneurial spirit, it is important that you will face increased competition in 2019. The growth of small and micro businesses around the world is a trend that has been around for a long time. You will need to find a way to stand out, no matter if you are a big or small business. Finding and communicating your unique selling proposition will be a great way of getting your brand noticed on the digital platforms and creating real engagement with your customers.

Search Engine Changes

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As for every year, we will need to be prepared for changes in search engine algorithms. You will need to ensure that you are staying relevant and are getting real engagement from your visitors. Some of the software might even stop working, and you will have to spend time to evaluate the effectiveness of your social media schedulers and marketing management software, so you can make the most out of the tools without making your website and posts drop out of search engines. It is crucial that you change the

The Need for Multiple Brand Voices

If you are in tourism and want to get noticed on Google my Business and search engines, it will also become increasingly important that you accommodate the needs of your clients. However, global companies will also face a challenge of becoming culturally relevant to various customer groups. From translating your pages to various languages, instead of relying on the free search engine versions to creating different brand personas for sub-niches and individual geographic areas will become the standard for many forward-thinking brands.

Social Media Management

If you are managing different brand personas, or are trying to get your message through to various audiences, social media is still going to be the best channel to use. However, you will need to step up your game when it comes to quality and quantity. You don’t want to manually post, but  – according to some experts – using a software can harm your reputation. It is a good idea to rethink your social media strategy and create a posting calendar for 2019, filled with time bound and relevant posts that your audience is interested in.

Clients’ Attention Span

One of the most challenging trends is that clients’ attention span is getting shorter every time. You will no longer be able to grab their attention with a long copy; you need to entice them first. This is the reason why you might want to think about creating more engaging and even entertaining content. To find the right way of delivering value, however, you will need to complete a research. A good way to approach this task is by creating surveys and making the most out of the interactive features of posts, so you can get real time feedback from your website and social media visitors.

Creating Engagement

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The greatest challenge every branding strategist and marketing expert faces is creating deep engagement and emotional connections with the market players. You will need to focus on this element just as much as your sales pitch. It is a good idea to add engagement to your sales funnel design, so you can create touch points that trigger an emotional reaction and connection. This will make you more visible, easier to remember, and strengthen your brand at the same time.

If you would like to be prepared for the changes ahead of 2019, you need to understand the different trends in your marketplace and in the global digital world. Take a step back, review your current software solutions, the platforms you use, and your entire sales funnel design, so you can make improvements for the new year that will keep you ahead of the competition.