Asia’s wine culture has been thriving over the years and with more wine aficionados enjoying and wanting to learn more, the innovative Coravin system launches in the Asia-Pacific market to enable individuals to broaden their approach to drinking by providing the technology to explore rare and remarkable wines. The inaugural presentation of Coravin to the Hong Kong market this May will be hosted by Inventor and Founder Greg Lambrecht, who will introduce the groundbreaking device that has already transformed the world of wine in America.
The Coravin System is a wine access tool that allows the desired quantity of any wine, from any bottle to be poured and enjoyed by the glass, without uncorking. By preserving the wine with the patented Coravin technology, the remaining wine is kept unspoiled and in pristine condition.
Coravin uses a medical grade needle that punctures through the cork of a bottle*. Argon, a harmless inert gas used regularly by winemakers, is then pumped through the needle, creating pressure within the bottle that pushes wine out through the needle. When the desired amount is poured, the needle is withdrawn and argon is left in place to prevent oxidation. The cork reseals itself naturally and the wine does not aerate, meaning any amount of the wine can be tasted at any point and the last glass will taste just as good as the first.
Greg developed and tested his concept for 14 years before he founded and launched Coravin in 2013. With a background in physics and nuclear power, a career in medical engineering and a passion for wine, Greg combined his expertise in innovative technology and love of wine to create a product that has made a major impact on the wine industry.
Greg comments “Today, the Coravin Wine System can be enjoyed in numerous different settings, with restaurants and bars embracing the technology that allows wine-by-the-glass programs to expand without fear of wasted wine. Diners and wine drinkers can also enjoy a wider selection of premium wines and can pair multiple bottles with their meal, instead of committing to just one bottle.”
Available in over 50 countries in trade, wine and retail stores, he adds “Coravin also offers home users independence in their wine drinking. It has completely changed the way we view wine as a social activity only. Now, anyone with a Coravin can relax and enjoy any glass of wine, whenever they want, with whoever they want—friends, significant others or alone.”
Gone are the days of choosing between a bottle of red or white wine at dinner parties and gatherings based on a majority vote. Now different wines can be enjoyed simultaneously, whether it’s at home or in hotel, bar or restaurant, Coravin has transformed the way wine is enjoyed and preserved for years to come.
* Works on any bottle with a natural cork