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Chiang Mai MICE en route to become the MICE hub in the northern region TCEB hosts workshop to promote understanding and collaboration

June 22, 2013 MICE No Comments Email Email

The Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, in cooperation with Chiang Mai province, take a significant move in driving Chiang Mai MICE industry to becoming the regional hub for MICE industry by hosting the “Year of MICE, Chiang Mai Workshop” to educate MICE related business operators and interested persons on MICE industry.

6A8510B19592ADB0EBC9A709EE575E642The move is also in support of the government’s policy in making 2013 the “Chiang Mai Year of MICE”.

Mr. Thanin Supasaen, Chiang Mai Governor, said, “The seminar is one of the first step taken under the 1st phase of Chiang Mai MICE development master plan which was prepared by related government and private organizations earlier this year. This workshop is therefore a good start in educating people directly involved in the MICE industry, especially those in the operational level, about the industry potential and opportunities. Through good understanding on the MICE industry, Chiang Mai will be moving towards its goal of being the MICE hub in the northern region in the near future.”

According to the Chiang Mai MICE Destination master plan prepared earlier this year, the development will be divided into three phases. In Phase 1, which begins in 2013, domestic MICE will be set as the target while all concerned agencies work together to improve infrastructure. By positioning Chiang Mai as a strategic MICE City, various education campaigns will be 30A5D8AC2339667ABC922EF23B92D34E2introduced. In the second phase, from 2014-2015, promotion will be extended beyond domestic MICE to cover regional cooperation blocks, including GMS, BIMSTEC and Chiang Mai Twin Cities. These cities will work closely together to grow the market. While business and economic growth progresses, the balance between business and cultural development have to be achieved. In the third phase (2016-2017), all agreed to promote Chiang Mai as a Global MICE City with capability of handling world’s mega events.

Mr. Nopparat Maythaveekulchai, the president of Thailand Convention & Exhibition Bureau (Public Organization), said, “MICE is a key business with great potential to enhance Chiang Mai as a business hub in the region, considering that the income generated by MICE industry is 2-3 times higher than tourism and business knowledge transfer that promotes sustainable learning and development. In making Chiang Mai a MICE Destination, all concerned parties need to have good understanding and cooperate well in driving the development in the same direction. Chiang Mai’s success will surely become a case study or a model for the development of other MICE cities in the future.”

The “Year of MICE, Chiang Mai Workshop” is held in cooperation between public and private organizations to drive development based on Chiang Mai’s potential to become the MICE Destination for Thailand, the region, the Greater Mekong Sub-region Economic Corridor and ASEAN Economic Community. At the workshop, TCEB invited leading figures in the BA8BAF7A6AD810AF92C09D872F6F64B32MICE and tourism industry to share with the participants their knowledge, observation and experience. Key speakers are Mr. Thanin Supasaen, Chiang Mai Governor; Mr. Chirut Isarangkun Na Ayuthaya, Deputy Director – Strategic Support, TCEB; Mr. Worapong Moochaotai, chairman of the MICE Industry Development and Promotion Committee under the Chiang Mai Tourism Association; Dr. Sarawut Srisakun, Director of Pinkanakorn Development Agency (Public Organization); and Mr. Somrit Luechai, a communications specialist and expert on Southeast Asian studies. Topics covered at the workshop ranged from overall MICE industry knowledge to organizing seminar knowledge, professional organizing techniques of activities, events, exhibitions and trade shows. The workshop attracted 300 participants from the MICE and tourism business, government and private organizations as well as education institutes.

          In 2012, Chiang Mai MICE industry value reached 3,859.3 million baht, out of which 94.2 million baht was generated by domestic MICE travelers and 3,764.8 million baht from international MICE travelers. In terms of number of MICE visitors, 22,150 domestic and 46,826 international MICE travelers visited Chiang Mai. When compared to the 2011 MICE income of 3,355.9 million baht, the industry enjoyed a significant 15 per cent growth.

Chiang Mai has very strong infrastructure advantages which support the city’s plan to become a MICE destination. The newly opened international convention center is one of the country’s 9 international standard convention centers, covering 10,000 square meters exhibition area. The facility is located on a 335-rai plot, making it Thailand’s largest conventional facility. In terms of other facilities, the province has a total of more than 33,000 hotel rooms. Chiang Mai International Airport is the country’s third largest airport in Thailand, after Suvarnaphumi and Don Mueang International Airports respectively. It handles 401 domestic flights and 76 international flights per week, or a total of 12,377 flights per year. The airport can handle maximum of eight million passengers and 30,000 tonnes of cargo. In high seasons, seven airlines, including Air Bagan, China Eastern, Korean Air, Silk air, Thai Air Asia, China airline and Air Asia, increase flight frequency to meet with the increasing demand.

The city’s MICE industry will also benefit from international cooperation blocks, including ASEAN, AEC, the Greater Mekong Subregion and BIMSTEC. The cooperation will promote demand for MICE in Chiang Mai which is strategically located in the center of these economic cooperation regions. Chiang Mai therefore should develop itself now to be ready for the opportunities presented by these cooperations.

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